MACAU, Aug. 3, 2011 /PRNewswire-Asia/ -- Ignite Media Group subsidiary Aomen TV will partner with Dailymotion, one of the largest web video sites in Europe to deliver two channels of professionally produced video content to viewers in the United States of America and Europe.
Dailymotion viewers will have on-demand, ad-supported access to Aomen TV's content, which includes Macau's latest red carpet events, shows, concerts, parties, and interviews with the region's leading celebrities and high-profile personalities. The venue offers brands and marketers the opportunity to reach new captive audiences.
"We are delighted Dailymotion is an official partner of Ignite Media Group. It confirms Aomen Tv's commitment to provide high-quality online videos featuring the latest in the entertainment scene in Macau," says Campbell McLean, general manager and executive producer of Aomen TV.
The video production company, established in 2008, is Macau's leading producer of entertainment and lifestyle content in English and Mandarin.
"There's a growing demand for Chinese language content and our partnership with Dailymotion gives us that extra measure of distribution and reach, especially into the U.S. and Europe," says McLean. Aomen TV's new presence in those markets will fuel growing Western interest in reaching Chinese consumers.
Joy Marcus, general manager of Dailymotion U.S., notes that some of the most highly searched content on the web falls into the categories of lifestyle and entertainment.
"We are very excited to partner with Aomen TV to deliver high-quality content in those categories," says Marcus. "The millions of users who visit our site each month have fuel a growing demand for entertainment and lifestyle videos in Mandarin. Now we can provide them with more best-in-class content. Our advertisers will also be pleased with new opportunities to reach a diverse, engaged audience."
Macau is one of Asia's premier travel destinations. Nearly 25 million visitors descended on Macau in 2010, of which more than half came from the Chinese Mainland.
ABOUT IGNITE MEDIA
Ignite Media Group is a growing family of online, out-of-home and print enterprises dedicated to promoting Macau as an entertainment destination. The Group includes market-leading Macau brands: Macau.com, Youyazhou.com, Qoos.com, Aomen.tv, macauHR.com, Destination Macau, EC-Ad, Directel Macau, Prism Productions, Vproperty.mo, Engage, New Macau Box Offices, Ignite Digital Asia, and Ignite Communications. Its operations have expanded to Greater China in Hong Kong and Guangzhou. Ignite Media Group is the exclusive Macau partner of Groupon, China Mobile, Tencent, CCTV Moving Media, Youku.com, SINA, and OpenRice.com.
ABOUT AOMEN TV
Aomen TV was established in 2008 as an online video publisher and has grown to become Macau's premier content provider, advertising channel and distributor of short-form editorial video content. Content is created and produced in-house with production crews and editors covering every major event in Macau and distributing lifestyle features and factual programming via a network of online syndication partners and out-of-home media channels, including ferries and border crossings. Programming is produced and distributed in Mandarin and English. Based in Macau, Aomen TV is a division of Ignite Media Group.
ABOUT DAILYMOTION
As one of the leading sites for sharing videos, Dailymotion's network of sites attracts over 65.7 million unique monthly visitors and one billion videos views worldwide (source: comScore, July 2010). Dailymotion offers the best content from users, independent content creators and premium partners. Using the most advanced technology for both users and content creators, Dailymotion provides high-quality and HD video in a fast, easy-to-use website that also automatically filters infringing material as notified by content owners. Offering 19 localized versions, Dailymotion's mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection. www.dailymotion.com.
| For media queries, please contact: |
| Shirlynn Oh |
| Public Relations Manager |
| Ignite Media Group |
| Tel: +852-2544-4458 |
| Email: soh@igniteasia.com |
