CEC Reaffirms Commitment to Long Term Growth of China Outfitters

HONG KONG, Dec. 8, 2011 /PRNewswire-Asia/ -- China Enterprise Capital Limited ("CEC"), a China focused private equity fund which owns approximately 30% of China Outfitters Holdings Limited ("China Outfitters", HKSE stock code: 1146) post IPO, has reaffirmed its commitment to working closely with the fast-growing menswear company to ensure the continued success of the company whose shares are set to debut on Hong Kong main bourse tomorrow.

Peter Lo, Director of CEC, says, "The compound annual growth rate of China's middle to high end mens casual wear market between 2011 and 2015 is expected to exceed 11%. This will bring enormous opportunities for significant growth in China Outfitters, which already commands a leading position in the market for the design, manufacturing, marketing and sales of menswear in China."

A leading private equity veteran, Lo has been responsible for such high profile deals as the floating of Harbin Breweries in Hong Kong in 2002, which was named Small Cap IPO of the Year that year. When the brewer was later privatized by global giant Anheuser-Busch in 2004, the transaction won the honor of Deal of the Year.

"Our rich experience in identifying growth opportunities and in helping companies grow has over the years helped CEC earn recognition in the investment community. We are confident that our knowledge and expertise will continue to be an invaluable asset to China Outfitter as it seeks to expand its business and forge ahead towards creating even greater value for its shareholders in a sustainable fashion," says Lo, who also acts as Chairman of China Outfitters.

CEC has invested in China Outfitters since 2006 through its wholly-owned subsidiary CEC Menswear Limited. In addition to providing China Outfitters the ability to preserve capital to fuel its expansion, CEC was also involved in the company's management through offering counsel on corporate finance, brand acquisition and operational matters. Since CEC's investment, China Outfitters has delivered significant growth both in terms of sales performance and profitability, with net profits increasing to a forecasted RMB406 million for 2011, representing an increase of approximately 450% from the time of CEC's involvement.

Commenting on the trading debut of China Outfitters tomorrow, Lo adds, "CEC will remain committed to the long term growth of China Outfitters by partnering with its management to help expand its sales network, launch new brands and products and enhance its logistics operations."

About China Outfitters

China Outfitters is a fast-growing, menswear-focused apparel design, manufacturing, marketing and sales company in China. The Company offers a wide range of men's casual wear under several internationally renowned, mid-to-high end brands, including JEEP, Santa Barbara Polo & Racquet Club, Sideout, Hallmark and London Fog. China Outfitters has an extensive sales network comprising 416 self-operated stores and 590 franchised stores located in 244 cities across 31 provinces, autonomous regions and municipalities in China, as of September 30, 2011. The varied brand offerings and emphasis on the quality, design and style of the products help to differentiate China Outfitters. For additional information, please visit China Outfitters' website at www.cohl.hk.

About China Enterprise Capital

China Enterprise Capital is an investment holding company incorporated in the BVI and part of an independent private equity fund investing in the China domestic market with a portfolio of selective direct investments through shareholdings in companies that principally engaged in, among other things, the production and distribution of ethanol, the distribution and retail sales of alcoholic beverages, manufacturing of feed ingredients and coal mining in the PRC. The major beneficial shareholders of China Enterprise Capital include private equity fund of funds, endowment funds and high net worth individuals.

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