ELLE China and "Shanghai Loves Paris" event: view on fashion and style of China Today
PARIS, March 7, 2012 /PRNewswire-Asia/ -- "Fashion goes by, style lasts." ELLE, the first international upscale female magazine launched in China since 1988, has never failed to surprise its audiences. Now, it reaches a new height by announcing its semi-monthly publication from March 2012. ELLE China team took the opportunity of Paris Fashion Week to host a "Shanghai Loves Paris" fashion night in Paris. This is also the first time that a Chinese fashion media comes and speaks out on the international fashion stage.
Mier Ai, Managing Director for Hearst Magazines China, said, "During the past 24 years, ELLE China is not only bringing in the international fashion trends to Chinese women, we dedicate ourselves to promote the new talents from China. Tonight, we are very proud to host, for the first time, a special event presenting the Chinese creativity today."
The Rising and Aspirations of Chinese Fashion
ELLE is a brand owned by Lagardere Active and published under licence by HEARST MAGAZINES CHINA. ELLE China, published in cooperation with Shanghai Translation Publishing House, a subsidiary of Shanghai Century Publishing Group, has been constantly setting milestones of fashion media since 1988. ELLE China, as the first international fashion magazine entering in China, now reaches over 1.3 million readers. Since 2008, it has held No.1 advertising market share among the upscale fashion magazines. In 2001, ELLECHINA.COM was created, and today is one of the leading female portal websites. It has 1,800,000 registered users, with 680,000UV/day, and 10,000,000PV/day. In 2009, ELLE China launched "ELLE Credit Card", which is the first female only "Gold" card that targets upscale and stylish women. Now it has more than 1,000,000 credit card holders, and is still increasing. At the same year, ELLE TV launched, and is well-recognized as top fashion video program widely spread on web, APPs, various TV stations and outdoor LEDs from taxis to airplanes. In 2011, ELLE iPhone APPs came to the market with various innovative services, which has successfully attracted more than 800,000 downloads with 315,000PV/day. Early of this year, ELLESHOP.COM.CN is created as an exclusive upscale digital e-commerce service platform to provide a unique shopping experience on line.
With its powerful media platform, ELLE China plays nowadays an important role for the fashion industry in China. Since October 2010, ELLE China started to send integrated team to cover all major fashion weeks, consisting of magazine fashion editors, web and mobile editors, and ELLE TV production crew. Daily information has been sent back instantly through various media formats: mobile twits, online feature articles, daily video clippings & interviews, and exclusive stories in print. With its high quality content and its innovative approaches, ELLE China keeps its audience always ahead of trends.
Since its launch, ELLE China has accompanied Chinese urban female for generations to shape their style and to be connected with world fashion. ELLE China is also itself as the witness of the rising of China talents. At the early age of its launch, ELLE China was edited with more than 50% of pick up stories from international editions, but now, it produce 80% of content locally. The high quality of its production has been proven by various stories and covers which has been picked up by other ELLE international editions.
ELLE on 5th and 20th: Fashionable Dates - Twice A Month
Today, in order to fulfill the fast developing needs of Chinese consumers, ELLE China has announced to take on the lead and move from monthly to semi-monthly edition. From March 2012, it doubles the speed to double the pleasure of fashion for her fast growing new generation of urban female in China.
According to World Luxury Association report on January 2012, China may become the world biggest luxury goods market in year 2012, with amount up to 14.6 billion dollars. Chinese consumers are expecting high quality global information in a more rapid way to keep them updated with the latest happenings and launches of fashion and luxury industry.
Becoming the first semi-monthly among the 43 ELLE editions worldwide and publishing on every 5th and 20th of the month, ELLE China not just confirms its commitment to China market, but also helps to demonstrate ELLE's eagerness to embrace innovation in the new era of multimedia to her over 21 million readers worldwide.
Regarding this change, Xiao Xue, Editorial Director of Elle China, says, "A form of media, or a magazine is actually like a person. Only when it evolves constantly to keep pace with the environment, can it determine its own destiny. This upgrade is just another decision by ELLE China in its strong adherence to the principle of innovation."
24 years ago, ELLE was the first to introduce global upscale lifestyle concepts to China. 24 years later, on March 6th, 2012, the "Shanghai Loves Paris" fashion night present dynamic Chinese fashion talents under the world’s most glamour spotlight. The vision of ELLE China will remain and enhanced to be the bridge of Chinese consumers & talents to the world, and at the same time performing her role of an ambassador for the upscale brands towards the world’s future biggest luxury market.
The ELLE International network
Today, ELLE, a brand owned by Lagardere Active, is the world leader in the upscale women's magazines segment with:
About Hearst Magazines China
Hearst Magazines China is a 100% subsidiary business unit of Hearst Corporation and has been operating in China since 1988. Our three main vehicles are Hearst Advertising, Next Idea China and Hearst Distribution. We offer multi-media business innovation services via advertising campaign planning & execution, digital marketing service, TV content production, database & CRM solutions and nationwide retail distribution management. We have a staff of more than 600 people in China, in Beijing, Shanghai, and Guangzhou offices. Hearst Magazines China has always been determined to lead the new trends in the media industry. Hearst Magazines China affects millions of readers, not only on the basis of the total circulation of more than 13 million magazines per month covering fashion trends, beauty, health, car and home decoration; but also on the vigorous promotion of the integrated marketing of new media platforms including print, web, TV, APPs, events, a credit card and distribution. Hearst Distributions has powerful sales and distribution abilities; covering 50,000 retail POS in China, with a workforce of 148 employees in 18 cities.
