TEL AVIV, Israel, March 29, 2012 /PRNewswire-Asia/ --
Shari Arison launches 'Goodnet' - providing thousands of global opportunities for doing good
Launched today, Goodnet.org is a further social investment by Shari Arison to support people to independently take action globally and do good for community and society. Goodnet has been developed as a gateway for Doing Good, to offer everyone a direct path to finding the opportunity that best suits them to help others.
Goodnet supports Shari Arison's announcement earlier this year of a link with Be Viacom's MTV to encourage its millions of viewers from 40 countries across the Europe, Middle East and Africa region (EMEA) to do something good, be it large or small, for the benefit of others on this year's International Good Deeds day.*
At the heart of Goodnet is the Good Directory that includes volunteering organizations and initiatives in areas including education, emergency response, fair trade, microfinance, the environment, sustainability, philanthropy and more. Goodnet is designed to inspire and empower users to independently take positive action, anytime, anywhere and in any field of interest close to their hearts.
Shari Arison, owner of Arison Group said: 'There are many wonderful ventures online aimed at Doing Good, both for the planet and for humanity, I wanted to create a place to bring them together in one place to raise public awareness and encourage their use worldwide. The decision to create Goodnet was made to enable people and organizations to take the choice of Doing Good into their own hands. It allows them to best find their unique way for doing a good deed, anywhere in the world. This initiative also supports the Arison Group vision of Doing Good.'
Goodnet also provides rich content introducing relevant applications and recommended editorials that are linked to discussions about Doing Good on Facebook and Twitter.
http://www.goodnet.org was initiated by Shari Arison, and operated by The Ted Arison Family Foundation, the philanthropic arm of the Arison group.
Note to Editors:
International Good Deeds Day
*In a first ever deal between Be Viacom - a division of Viacom International Media Networks (VIMN) - and Arison Group, the world's leading youth entertainment brand MTV will leverage its extensive broadcast and online network across Europe, the Middle East and Africa (EMEA) to join visionary businesswoman and philanthropist Shari Arison in her initiative, International Good Deeds Day, that took place on 25th March 2012. The partnership is sponsored by Arison Group, through its philanthropic arm - The Ted Arison Family Foundation, and its business arm - Arison Investments.
In a six week campaign that began on 13th February MTV reached out to youth audiences ahead of the event, calling on its millions of viewers from 40 countries across the EMEA region, encouraging them to do something good, be it large or small, for the benefit of others. The campaign included call to action co-branded promotional spots developed by Be Viacom's creative team. Viewers were asked to share images, text and videos of their own good deeds - or that of someone they know - via a dedicated website, http://www.gooddeedsday-mtv.com. MTV and Arison will select the two most creative and inspiring uploads, who will each win a VIP trip for two to an international MTV event.
About the Arison Group
Arison is a global business and philanthropic group headquartered in Israel. Arison Group, owned by the visionary businesswoman and philanthropist Shari Arison, is a leader in doing good in business and philanthropy and believes in the commitment of all of us to be responsible for our actions and for our potential impact on others.
The Ted Arison Family Foundation, headed by Executive Chairman Jason Arison, is the Arison Group philanthropic arm, that works to do good for society and the community through social investments and strategic philanthropy. The foundation works to encourage excellence and social responsibility with the aim of bringing about essential change. For more information, go to: http://www.arison.co.il/AFFHome.aspx?Lang=2
Arison Investments, headed by Chairman and CEO Efrat Peled, is the business arm of the Arison Group, a world-class privately owned investment company managing a portfolio of international investments in 38 countries over 5 continents. It operates to provide responses to basic human needs of large populations in the areas of finance, infrastructure, alternative and renewable energy and water efficiency. High financial returns incorporate a clear vision of positive and moral responsibility through consideration for the environment, society and the community, believing that Doing Good is Good Business. For more information, go to: http://www.arison.co.il/Investments/en/
Read more about Arison Group at: http://www.arison.co.il/group/en
For further information please contact APCO Worldwide:
csteel@apcoworldwide.com,
+44-207-526-3630
