SHANGHAI, Nov. 15, 2012 /PRNewswire/ -- On November 14, 2012, the 2012 Fifth ROI Festival Annual Award ceremony was held at the Shanghai Center Theatre. Professionals in the advertising industry from Shanghai, Beijing, Guangzhou, Hong Kong and Taiwan attended the ceremony and witnessed the announcement of the winners in various categories including Agency (Media Services), Media Company and Products and Solutions.
JCDecaux China was awarded the 2012 Fifth ROI Festival Annual Award - Best Media Company Award while ZenithOptimedia, Hylink and Sina were awarded Best Media Agency of the Year, Best Digital Agency of the Year and Best Digital Media of the Year, respectively. The works submitted by the subsidiaries of JCDecaux China, such as Beijing Top Result Metro Advertising Co., Ltd., Shanghai Shentong JCDecaux Metro Advertising Co., Ltd., and JCDecaux China Nanjing MPI Metro Advertising Co., Ltd. also won the recognition of the ROI Festival Award Committee, and they received various awards in the Media Company category.
Organized by Disanzhongren Media, the ROI Festival Award gives recognition to the most budget savvy companies in the field of communication and marketing. They achieve the greatest impact with the smallest marketing budgets. Since its establishment in 2007, the ROI Festival Award has grown to become the largest and most influential awards in the field of professional advertising and marketing in the Greater China region. For the 2012 Fifth ROI Festival Annual Award, the world's largest accounting firm PricewaterhouseCoopers acted as the independent counter of votes, ensuring with its global experience and professional approach the fairness and objectivity of the awards and helping the ROI Festival Awards to attain the status of the most influential professional awards in Greater China, Asia, and even the world.
For the 2012 Fifth ROI Festival Award, 452 companies from Shanghai, Beijing, Guangzhou, Hong Kong and Taiwan submitted a total 2,894 entries, of which, 88 entries emerged as winners, representing winning odds of only three percent.
At the Fifth ROI Festival Award, "Ad Recognition through Scent - the Camay Fragranced Wall Display" and "Non-visual Photography - Seeing the World with the Heart: Metro Exhibition of Photography by the Blind" won the Gold Awards in the "Media Company - Outdoor (Cosmetics and Personal Products)" and "Media Company - Outdoor (Public Service Advertising)" category. Both entries were submitted by Beijing Top Result Metro Advertising Co., Ltd., a subsidiary of JCDecaux China.
The Amazon Brand Promotion Project by Beijing Top Result Metro Advertising Co., Ltd. won the Silver Award in the "Media Company (Group – Outdoor – Network Service)" category. STDecaux’s Adidas advertising pillar won the Bronze Award in the "Media Group (Outdoor – Sportswear)" category, and the Nokia release at the Nanjing Xinjiekou metro station by JCDecaux China Nanjing MPI Metro Advertising Co., Ltd. won award nomination in the "Media Group (Outdoor – Electronics and Computer)" category.
