SHANGHAI, Dec. 4, 2012 /PRNewswire/ -- 10 Corso Como and Trendy International Group are joining forces to bring the 10 Corso Como concept to China for the first time, with a new store in Shanghai planned to open in fall 2013.
Founded in 1990 in Milan by style visionary Carla Sozzani, 10 Corso Como pioneered the idea of the concept store, creating a unique lifestyle destination presenting a blend of art, music, fashion, design, cuisine and culture. Promoting its philosophy of "slow shopping", 10 Corso Como aims to build a community around an appreciation of images, objects and ideas.
Partnering with Trendy International Group, 10 Corso Como is embarking on its first venture into the world's second largest luxury market, Greater China. With its first store in Shanghai, 10 Corso Como will bring Chinese consumers skillfully edited choices to inspire and provoke curiosity. A consistent flow of new designers, artists and writers will be brought to the public's attention, offering fresh ideas on a sophisticated lifestyle.
Trendy International Group, has built an unmatched reputation as designer, distributor and retailer of China's favourite women's fashion lines Ochirly and Five Plus, as well as the leading men's fashion brand Trendiano and children's brand Love Ysabel. With close to 2,000 retail outlets, Trendy International Group was invested by L Capital to build on its fashion leadership position in the domestic market, regionally and globally.
Opening on Nanjing West Road, at the centre of Shanghai's luxury fashion scene, the 10 Corso Como Shanghai store will be designed by world-renowned painter, sculptor and concept artist, Kris Ruhs.
The 2,500 sq m store will be China's first international concept destination of curated fashion, art and design, offering the Chinese consumer a new, authentic option in making elegant and innovative lifestyle choices.
About Trendy International Group and 10 Corso Como
TRENDY INTERNATIONAL GROUP
Headquartered in Guangzhou, Trendy International Group under the discerning eye of Jacky Xu has built an unmatched reputation as designer, distributor and retailer of China's favourite women's fashion lines Ochirly and Five Plus, as well as the leading men's fashion brand Trendiano, and Love Ysabel, targeting the children's market.
In 2012, Trendy International Group acquired the global Miss Sixty brand, Killah and Energie for Asia Pacific including over 200 points of sale.
With close to 2,000 retail outlets, Trendy International Group was invested by L Capital (the investment arm of LVMH) to build on its fashion leadership position in the domestic market, regionally and globally.
10 CORSO COMO
Gallerist, publisher and former fashion editor Carla Sozzani conceived 10 Corso Como in 1990 as a virtual narrative of a magazine layout. Having abandoned all accepted retail practices, 10 Corso Como promotes art, fashion and design through a succession of spaces and events that reflect lifestyle over object acquisition.
10 Corso Como became the nexus of a global network of cultures and exchanges that galvanized marketing through the 1990's and has set the vocabulary for international style into the 21st Century.
10 Corso Como and the iconic 10 Corso Como logos are designed by American artist Kris Ruhs.
Headquartered in Milan, Italy, 10 Corso Como opened in Tokyo in 2002, in collaboration with Comme des Garçons. In 2008 10 Corso Como has joined with Samsung Group to open 10 Corso Como in the capital city of Seoul.
