The highest level of industry and government-backed New Zealand wine certification leading off in 2013
BEIJING, Jan. 24, 2013 /PRNewswire/ -- A new wine certification programme is being launched to promote New Zealand wine in China.
The programme is a joint initiative by New Zealand Trade and Enterprise (NZTE) and New Zealand Winegrowers (NZW) through the New Zealand Wine High Impact Program.
Primarily tailored at Chinese wine professionals, the certificate course aims to increase professionals' knowledge and enthusiasm for New Zealand wine by providing clear, consistent, and accurate information about New Zealand wine.
"This joint initiative is the first official New Zealand wine course of its kind offered in China, delivered by highly respected Chinese and New Zealand wine educators," said Monty James, Marketing Manager Asia, New Zealand Winegrowers.
"It is a prestigious and professional programme developed to heighten knowledge, appreciation and enthusiasm for New Zealand's truly world class wine."
A pilot of the programme will be introduced to eight leading Chinese wine educators and journalists prior to Pinot Noir NZ 2013, New Zealand's premier showcase of Pinot Noir wines, held in Wellington from 28-31 January 2013.
The 3-day workshop will be curated by the world-renowned New Zealand Master of Wine Bob Campbell.
Bob Campbell will provide his insights on the different aspects and facets of New Zealand wines and wine regions at classes and tastings.
Issued by Grebstad Hicks Communications on behalf of New Zealand Trade and Enterprise. For more information, interview requests or high resolution visuals, please contact:
| Grebstad Hicks Communications Rhoda Adams Tel: +86 10 65 289 983 Mobile: +86 158 1034 2850 Email: rhoda.adams@ghcasia.com |
Grebstad Hicks Communications Colin MacLennan Tel: +86 10 65 289 983 Mobile: +86 132 6106 9203 Email: colin.maclennan@ghcasia.com |
About Wine High Impact Program
New Zealand Trade and Enterprise (NZTE) and New Zealand Winegrowers (NZW) are working together to promote New Zealand's wine brand as a premium offering through the Wine High Impact Program into markets where there are significant opportunities for New Zealand wine, namely China, the United States and Europe.
NZTE and NZW have made a significant commitment to the New Zealand wine category in China over the next three-to-five-years via the program, with an export value target of NZ$150 million (US$120 million) by 2020. *Exchange Rate: NZ$1=US$ 0.8
The program focuses on leveraging key Chinese influencers to build the profile of New Zealand as a producer of consistently high quality wines; delivering a comprehensive program of events; conducting a traditional and social media campaign; and providing trade education which will include a program of targeted workshops in New Zealand that will provide New Zealand wine companies with local market information to help with developing effective strategies for managing and growing their business in China.
About New Zealand Trade and Enterprise
New Zealand Trade and Enterprise (NZTE) is New Zealand's international business development agency. Our role is to help New Zealand businesses grow into international markets. Through a global network of 45 offices, we connect New Zealand businesses with the world, sharing opportunities, knowledge, experience and networks.
For further information please visit www.newzealand.com/business.
About New Zealand Winegrowers
New Zealand Winegrowers is the national organisation for New Zealand's grape and wine sector.
New Zealand Winegrowers conducts a wide range of tasks on behalf of the wine industry including: advocacy at regional, local and international levels; providing a global marketing platform for New Zealand wine; facilitating world-class research on industry priorities; giving the industry timely and strategic information; and organising sector-wide events. These activities are developed around the goal of "Building a Great New Zealand Wine Industry".
New Zealand Winegrowers is based in Auckland, New Zealand, with overseas offices in London, New York, San Francisco, Melbourne and Hong Kong.
For further information please visit www.nzwine.com.
