Pinot Noir NZ 2013 – A triennial Pinot Noir Festival in Wellington from 28 -31 January 2013
BEIJING, Jan. 28, 2013 /PRNewswire/ -- New Zealand's triennial showcase of the country's internationally-renowned Pinot Noir wines, Pinot Noir NZ 2013 returns to the Wellington Waterfront from January 28-31.
One of the world's premier Pinot Noir events (www.pinotnz.co.nz) is attracting some of the world's most influential wine luminaries and 'pinotphiles' from across the globe for four days of wine tasting and seminars.
In view of the development in regional styles of New Zealand Pinot Noir, this year, the focus is on regionality to highlight the distinctive characteristics of the variety grown in many diverse regions across New Zealand. The country's five key Pinot Noir-growing regions namely Central Otago, Marlborough, North Canterbury, Nelson and Wairarapa will be put under the microscope at this renowned event.
International wine experts will offer their insights and fresh opinions on the latest international thinking about New Zealand Pinot Noir. The winegrowers and winemakers will also gather at this event to tell their views and stories about New Zealand wine.
The event will be opened by Sam Neill, Jurassic Park actor and proprietor of Two Paddocks, a grower of premium Pinot Noir in Central Otago.
Over 300 fine wines from the 112 top Pinot Noir producers from Auckland, Hawkes Bay, Wairarapa/Martinborough, Nelson, Marlborough, North Canterbury/Waipara Valley, Waitaki and Central Otago will be poured for tastings and review.
In late January, New Zealand Trade and Enterprise and New Zealand Winegrowers invited a group of leading Chinese wine influencers and media to Pinot Noir NZ 2013. The group will also attend the pilot of the New Zealand Wine Professional Level 2 certification course established by the two agencies as part of the New Zealand Wine High Impact Program in China.
Issued by Grebstad Hicks Communications on behalf of New Zealand Trade and Enterprise
For more information, interview requests or high resolution visuals, please contact:
| Grebstad Hicks Communications Rhoda Adams Tel: +86 10 65 289 983 Mobile: +86 158 1034 2850 Email: rhoda.adams@ghcasia.com |
Grebstad Hicks Communications Colin MacLennan Tel: +86 10 65 289 983 Mobile: +86 132 6106 9203 Email: colin.maclennan@ghcasia.com |
About Wine High Impact Program
New Zealand Trade and Enterprise (NZTE) and New Zealand Winegrowers (NZW) are working together to promote New Zealand's wine brand as a premium offering through the Wine High Impact Program into markets where there are significant opportunities for New Zealand wine, namely China, the United States and Europe.
NZTE and NZW have made a significant commitment to the New Zealand wine category in China over the next three-to-five-years via the program, with an export value target of NZ$150 million (US$120 million) by 2020. *Exchange Rate: NZ$1=US$ 0.8
The program focuses on leveraging key Chinese influencers to build the profile of New Zealand as a producer of consistently high quality wines; delivering a comprehensive program of events; conducting a traditional and social media campaign; and providing trade education which will include a program of targeted workshops in New Zealand that will provide New Zealand wine companies with local market information to help with developing effective strategies for managing and growing their business in China.
About New Zealand Trade and Enterprise
New Zealand Trade and Enterprise (NZTE) is New Zealand's international business development agency. Our role is to help New Zealand businesses grow into international markets. Through a global network of 45 offices, we connect New Zealand businesses with the world, sharing opportunities, knowledge, experience and networks.
For further information please visit www.newzealand.com/business.
About New Zealand Winegrowers
New Zealand Winegrowers (NZW) is the national organisation for New Zealand's grape and wine sector.
New Zealand Winegrowers conducts a wide range of tasks on behalf of the wine industry including: advocacy at regional, local and international levels; providing a global marketing platform for New Zealand wine; facilitating world-class research on industry priorities; giving the industry timely and strategic information; and organising sector-wide events. These activities are developed around the goal of "Building a Great New Zealand Wine Industry."
New Zealand Winegrowers is based in Auckland, New Zealand, with overseas offices in London, New York, San Francisco, Melbourne and Hong Kong.
For further information please visit www.nzwine.com.
