Eight wineries showcased to industry professionals at The Ritz-Carlton Hotel
on 28 February 2013. Seminar led by leading China wine expert Li Demei.
BEIJING, Feb. 27, 2013/PRNewswire/ -- Eight New Zealand wineries are being showcased to the South China market at a tasting seminar on 28 February 2013.
The wine tasting seminar, held at the Ritz-Carlton Hotel in Shenzhen from 14:00 to 16:30, is tailored for Chinese wine professionals including importers, distributors, hotel food & beverage directors and supermarket procurement managers.
New Zealand Trade and Enterprise (NZTE) and New Zealand Winegrowers (NZW) are co-hosting the wine seminar as part of a new initiative to promote New Zealand wine in China.
A broad cross-section of New Zealand wine styles from the country’s various wine producing regions will be showcased: Sauvignon Blanc and Riesling from Marlborough, Pinot Gris from Wairarapa, Chardonnay from Auckland, Pinot Noir from Central Otago, Merlot Cabernet Sauvignon and Syrah from Hawke’s Bay, and Gewürztraminer from Gisborne.
New Zealand wineries Fairbourne, Ohau Gravels, Kumeu River, Giesen, Mt Rosa, Vidal Estate, Babich, and Vinoptima will put forward some of their best wines that have already established themselves as premium labels in the China market for the tasting.
The seminar is being led by Mr. Li Demei, one of China’s most highly-respected wine experts. Mr. Li is recognised as consultant to several wineries in China, one of which achieved international recognition in the 2011 Decanter World Wine Awards. Playing an important role in advocating wine education in the Chinese wine community, Mr. Li received the 2012 Wine Intelligence 10-for-10 Business Award for his contribution to the improvement and development of Chinese wines. Mr. Li has been on the judging panel at international wine challenges in Singapore, Hong Kong and Europe.
New Zealand Trade and Enterprise Trade Commissioner to Shanghai Mike Arand said: ‘Sales growth of New Zealand wine in South China is particularly strong. We have some ambitious goals to ensure consumers are given opportunity to savour great New Zealand wines and this seminar is designed to present some of those wines to key trade and sales representatives.’
Monty James, Marketing Manager Asia for New Zealand Winegrowers (NZW), said: “The seminar aims to strengthen the knowledge base of New Zealand wines in southern China. We’re building the New Zealand brand as a new, high quality experience for many consumers. Mr. Li visited some of New Zealand’s key wine regions in November last year to gain further insight into the quality of New Zealand wines and we are delighted that Mr. Li is so enthusiastic in his support for our wines since that visit.”
New Zealand Trade and Enterprise (NZTE) is the New Zealand government agency for export promotion. The New Zealand Winegrowers (NZW) is the industry body for New Zealand wine.
Issued by Grebstad Hicks Communications on behalf of New Zealand Trade and Enterprise.
About Wine High Impact Program
New Zealand Trade and Enterprise (NZTE) and New Zealand Winegrowers (NZW) are working together to promote New Zealand’s wine brand as a premium offering through the Wine High Impact Program into markets where there are significant opportunities for New Zealand wine, namely China, the United States and Europe.
NZTE and NZW have made a significant commitment to the New Zealand wine category in China over the next three-to-five-years via the program, with an export value target of NZ$150 million (US$120 million) by 2020. *Exchange Rate: NZ$1=US$ 0.8
The program focuses on leveraging key Chinese influencers to build the profile of New Zealand as a producer of consistently high quality wines; delivering a comprehensive program of events; conducting a traditional and social media campaign; and providing trade education which will include a program of targeted workshops in New Zealand that will provide New Zealand wine companies with local market information to help with developing effective strategies for managing and growing their business in China.
About New Zealand Trade and Enterprise
New Zealand Trade and Enterprise (NZTE) is New Zealand’s international business development agency. Our role is to help New Zealand businesses grow into international markets. Through a global network of 45 offices, we connect New Zealand businesses with the world, sharing opportunities, knowledge, experience and networks.
For further information please visit www.newzealand.com/business
About New Zealand Winegrowers
New Zealand Winegrowers (NZW) is the national organisation for New Zealand’s grape and wine sector.
New Zealand Winegrowers conducts a wide range of tasks on behalf of the wine industry including: advocacy at regional, local and international levels; providing a global marketing platform for New Zealand wine; facilitating world-class research on industry priorities; giving the industry timely and strategic information; and organising sector-wide events. These activities are developed around the goal of “Building a Great New Zealand Wine Industry”.
New Zealand Winegrowers is based in Auckland, New Zealand, with overseas offices in London, New York, San Francisco, Melbourne and Hong Kong.
For further information please visit www.nzwine.com.
