SHANGHAI, March 12, 2013 /PRNewswire/ -- Jin Jiang International Hotels, China's leading hotel brand, will be partnering up with Global Business Travel Association (GBTA), the world's premier business travel and corporate meetings organization, at the GBTA China Conference 2013, held from April 15-17 in Shanghai, China. Jin Jiang International Hotels will host the whole conference at their flagship business hotel, Jin Jiang Tower, and will also be hosting a welcome dinner on April 15 at their flagship heritage hotel, the Jin Jiang Hotel. Both hotels are located within the former French Concession area in central Shanghai.
"GBTA is a highly influential international organization and we are confident that it will be successful in China. Having this event in China is ideal, given the fact that China is currently seeing positive and fast growth within the travel and hospitality industry and particularly within the business travel and MICE market. We believe in building strong and mutually beneficial relationships and this opportunity and partnership with GBTA will allow us to build our brand awareness within the corporate travel market segment," states Cinn Tan, Senior Vice President of Sales & Marketing at Jin Jiang International Hotel Management Company Ltd. and a member of GBTA China Conference 2013's steering committee.
This event will be GBTA Asia's first regional Conference in China and will give both local and international participants the opportunity to learn more about the China business travel market from business travel experts in Asia. Held in the meeting and conference rooms of the Jin Jiang Tower, this event will bring together key industry authorities, corporate travel managers and high level executives from a wide range of leading local and global corporate companies, giving them a chance to network and learn from their peers.
Mr. Bernold O. Schroeder, Chief Executive Officer at Jin Jiang International Hotel Management Company Ltd. states about the event and its significance, "We are honored to have the opportunity to partner up and work so closely with GBTA for this important business travel industry event. China needs an association, such as GBTA, that can play a key role as an 'educator' and set a benchmark for the best management practices. Having this conference in China can help bring out and enhance the level of travel management standards in the country and to offer valuable advice on how to best equip ourselves in this fast growing market."
For more information about the GBTA Conference China 2013, go to: http://www.gbta.org/AsiaPacific/ChinaConference/Pages/default.aspx
About Jin Jiang International Hotel Management Company Ltd.
Jin Jiang International Hotel Management Company Ltd, the largest star rated hotel management company in China, has a portfolio of over 111 distinctive star rated hotels with a room inventory of over 34, 000 hotel rooms spread across 73 cities in China. Under the Jin Jiang branding concept, the company has a new premium "J" hotel brand, five star properties which include the renowned heritage collection, their four star Jin Jiang properties and the Marvel Hotels, which are geared more towards business travelers.
The company is part of Jin Jiang Hotels Group, the largest hotel management group in China, and together with their sister company Jin Jiang Inn and Interstate Hotels and Resorts, overall, the group privately owns and operates a collection of over 900 distinctive hotels and inns in more than 200 cities across China with a room inventory of over 190, 000 and is ranked as the 9th largest hotel company globally.
Every Jin Jiang hotel is a memorable reflection of its destination's unique style and culture. Jin Jiang International Hotels, with its qualified hotel management background and passion for excellence, dedicates itself to offering reputable hospitality services to its valued customers. With experience originating from the 1920s, its core competitiveness has accelerated in recent years. Together, the professional corporate and hotel management teams have extensive international hospitality experiences and backgrounds. This renowned company is rapidly growing and continues to strengthen and build its brand presence in China in addition to building into a strong internationally known brand.
About Global Business Travel Association
Formed over forty years ago, the US-based Global Business Travel Association (GBTA) is widely seen as the world's premier business travel and corporate meetings organization. Its 5,000 members, which include travel managers from 70 of the Fortune 100 companies, represent a global industry of $1 trillion in business travel and meetings expenditures annually. GBTA provides its network of 21,000 business and government travel and meetings managers, as well as travel service providers, with networking events, news, education & professional development, research and advocacy.