HONG KONG, Aug. 22, 2013 /PRNewswire/ -- The international business technology company, MPayMe, announced its strategic partnership with First Data in May 2013. Further to the partnership, MPayMe's Group CEO, Mr. Alessandro Gadotti was invited to deliver a presentation on QR-codes, and their application in mobile payments, at the 2013 First Data Payment Forum and Users' Conference in Shanghai, China in early August. Over hundred experts and merchants from the mobile payment industry attended the conference, witnessing firsthand how MPayMe's mobile business platform, ZNAP™, revolutionizes the market.
The conference aims to provide innovative transaction solutions to merchants and senior management officials, allowing them to grow their business by providing innovative new ways to interact with customers. In the presentation, Alessandro pointed to several factors about the next generation of mobile payments that will help merchants diversify across channels, improve customer loyalty, and deepen their knowledge of customer behavior and preferences.
"Merchants don't need a new payment system, but smarter ways to do business!" said Alessandro. "ZNAP™ provides a multi-channel business platform allowing merchants to enhance loyalty programs, target customer segments for cross-sell and up-sell campaigns, and provide a highly secure & consistent payment experience -- all without adding additional infrastructure."
With an investment of over US$20 million, ZNAP™ optimizes merchant transactions by bundling secure multi-channel mobile payments and comprehensive value-added solutions. For consumers, the ZNAP™ mobile application lets them pay for any item by simply scanning a specially designed QR-code with a smartphone and entering a four-digit PIN to authenticate.
During the presentation, Alessandro demonstrated eight payment scenarios with ZNAP™'s distinctive features to the conference audience. He said that ZNAP™ facilitates targeted promotion, delivery and redemption offers as well as loyalty integration to merchants and consumers. With these new features, ZNAP™ will become the partner of choice in forthcoming worldwide mobile payment markets.
ZNAP™ is rolling out pilots across various regions beginning in August in the UK, the USA, Thailand, Australia, Hong Kong and Japan. It will be widely available across the world by the beginning of 2014. More information is available at www.mpayme.com and www.znappay.com.
About MPayMe Ltd.
MPayMe is an international business technology company. Founded in 2010, MPayMe has developed ZNAP™, an innovative mobile business platform. The ZNAP™ platform optimises transactions through the bundling of secure multi-channel mobile payments with value-added solutions such as loyalty integration, business intelligence, geo-location in-app consumer communication, offer marketing and much more. Headquartered in Hong Kong and with offices in US, Europe, Asia and Japan, MPayMe will start operating its platform in different countries starting from August 2013 with well-known merchants and partners. MPayMe solutions are designed around the needs of merchants and consumers, in order to add value and solve real business problems.
