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HONG KONG, Nov. 1, 2013 /PRNewswire/ -- The 18th edition of Cosmoprof Asia will take place in Hong Kong from 13-15 November 2013 at the Hong Kong Convention and Exhibition Centre (HKCEC). Around 2,200 exhibitors will take part in Cosmoprof Asia 2013 and over 55,000 visitors are expected to attend. The upcoming edition will be packed with new features and a full programme of events.
HAIR SHOWS
The spotlight event of the 2013 edition will be two extravagant hair shows hosted by Intercoiffure China (ICD China) and SHISEIDO PROFESSIONAL.
Intercoiffure (ICD) is the world's top hair designers association. The theme show "Intercoiffure, Vision of the Elite" organised by ICD China will feature Klaus Peter Ochs, President of Intercoiffure Mondial; Joakim Roos, Art Director of ICD; Yasunori Shichijoh from Japan; and the best artists from Hong Kong and China to share their artistic vision, creativity and superb sense of vogue in a 3-hour non-stop performance. Taking place on 13 November at the HKCEC Convention Hall, "Intercoiffure, Vision of the Elite" promises to be an international, professional and frontier-pushing hair trade rendezvous.
Led by Tadashi Harada, the SHISEIDO PROFESSIONAL Creative Team provides hairstyling and makeup services for product launches by global fashion brands across print, television commercials, and live fashion shows. Together with the creative teams from Beijing Hair Culture and Hair Corner of Hong Kong, they will unveil the next trends in creative hairstyling in the "Beauty Odyssey Hair Show". This event takes place on 14 November also at the HKCEC Convention Hall.
1,000 hairstylists and salon owners worldwide are expected to attend each of these performances.
INTERNATONAL NAIL DAYS
A new exhibition areawill be dedicated to "Nails & Accessories". All segments of the nail market will be represented - from nail care to nail art, from decoration techniques to product trends as well as the latest textures. Located at the Grand Hall, this new sector will present 127 exhibiting companies across 2,200sqm of exhibition space.
This new sector will be enlivened by the "International Nail Days", a 3-day programme designed to connect industry professionals and foster exchange and networking:
On 13 November, the "we LOVE your NAILS" seminar will feature the editor-in-chief of "Love Nails", the leading nail publication in Italy. The magazine and its blog will examine international trends in the nail world, and dive into the most innovative textures and colours for next season. On 14 November, famous beauty bloggers from East and West will come together, virtually or in person, at the media event "Let's Connect with International Beauty Bloggers" to demonstrate their nail art creations, review the latest mix-and-match fashion style, "live" blog their hot picks and share personal tips with audience. At the same day, the top 10 most-liked winners of the "Like my Nails" facebook contest will be invited onstage to display their creations and receive their award. The International Nail Days will reach a crescendo with the prestigious Hong Kong Professional Nailist Union Competition organised by the Hong Kong Professional Nailist Union. The event will feature over 250 contestants from China, Hong Kong, Japan, Korea, Russia and Singapore as well as a renowned and experienced international judging panel from around the world.
COSMOPROF ASIA SPA CONFERENCE
The 6th "Cosmoprof Asia Spa Conference" to be held on 14 November will feature 13 high-level speakers and will focus on the operational and marketing aspects of managing a spa business. This year, SpaFinder Wellness President and CEO/Chairman of Global Spa and Wellness Summit (USA) Susie Ellis will present the keynote "Top Ten Global Spa & Wellness Trends". In addition, a panel of top spa operators will discuss how to market a spa, expand business and understand customers' needs.
INDUSTRIAL AND TRENDS SEMINAR
The "International Cosmetic Conference 2013: Seize the Opportunities of Cosmetic Channel Sales in China" will analyse the characteristics of and the changes in both distribution channels and consumer needs, giving businesses wanting to expand into China a better understanding of the market. "Japan market: Consumer Needs and Sales Channel" will look into the Japanese cosmetics market, providing an overview of consumer trends in Japan through an analysis of social media dedicated to cosmetics. Kline & Company will release its recent findings related to the booming at-home skin care devices market at the "Self-Service, High-Tech Beauty - East meets West in the Beauty Devices Market" seminar. Beautystreams, the leading trend source for the beauty and packaging industries, will return to share insights on "Finding Equilibrium: Autumn/Winter 2014/15 Forecast Trends". Finally, the regulatory seminar "Overview of the Latest Cosmetic Import Regulations - China & Europe" will explain the latest registration systems, challenges and difficulties when entering China and European markets.
BEAUTY TO BUSINESS BLOG
In addition to its Facebook fanpage, Cosmoprof Asia has launched another new digital initiative: Beauty to Business Blog. The event's official website - www.cosmoprof-asia.com – has added a blog space where industry professionals can catch up on as well as contribute news, articles, trends, innovations and reviews, and participate in open discussions on issues that are important to the industry. The blog will further serve to promote and update on the features and happenings at Cosmoprof Asia 2013.
The Cosmoprof Asia team look forward to seeing you from 13-15 November in Hong Kong.
