SHENZHEN, China, Nov. 5, 2013 /PRNewswire/ --
| WHO: | Rita's Italian Ice, the world's largest Italian Ice concept, opened its first International outlet in Shenzhen will host a special grand opening celebration! |
| WHAT: | GRAND OPENING CELEBRATION: |
| 9:30 a.m. Speeches By: Jeff Moody, Chief Executive Officer of Rita's Italian Ice，Madam Xu Xue Ling, Chairman of Shenzhen Xing He Feng Trade Co., Ltd, Rita's Master Franchisee for Southern China and the Representative from Shenzhen Entrepreneur Association, will mark the beginning of Ice Custard Happiness in China! Rita's Italian Ice mascot, Ice Guy, will be on hand to greet guests. | |
| 10:00 a.m. Special Grand Opening Ice Carving performance and magic show followed by an Ice Tasting | |
| Doors Open: First 50 guests in line receive BOGO Free Ice for a Year!* Rita's Shenzhen will celebrate their Grand Opening by offering the First 50 Guests in line when doors open, Buy One Get one Free Rita's Ice for a Year! | |
| 10:00 a.m. - 9:00 p.m. All Guests who visit will receive Buy One Regular Rita's Italian Ice and Get One Free, to try the amazing cool treat all day during the Grand Opening celebration Friday, November 8th, 2013. Guests can choose from traditional Italian Ice made fresh daily with real fruit, available in over 65 flavors including the most popular, Mango, Juicy Pear and Coconut Cream, just to name a few! Rita's Italian Ice is made fresh daily on-site at each outlet, making it like no other frozen treat, and is served in a fun-filled atmosphere | |
| WHERE: | Unit 202A, Ocean Seaview Hotel, No 3 Guang Qiao Road, Nanshan District, Shenzhen. |
| Hours of operation are 10:00 a.m. - 9:00 p.m. daily. Phone: 86-755 2642 9431. | |
| WHEN: | 9:30 a.m. Friday, November 8th, 2013 |
*Rules: First 50 guests in line must stay in line until doors open at 10:00 a.m. during the Grand Opening celebration Friday, November 8th, 2013. First 50 will win 52 BOGO Free Kids Ice coupons, good for Rita's Italian Ice for a year. One per household and must be 13 years of age to be eligible.
The new International outlet in China is owned by Shenzhen XingHeFeng Trade Co., Ltd, Rita's master franchisor for Southern China, who plans to open 31 Rita's outlets over 10 years. The next Rita's outlet opening will be in the Nanshan District at 59B Podium, Rose Garden, Phase 2 Shekou, Shenzhen.
Rita's Italian Ice Shenzhen features the same great combination of fresh made Ice in a clean, fun atmosphere that patrons have loved since the first Rita's location opened, almost thirty years ago in Pennsylvania, USA, in 1984. Visit www.ritasice.com
