SHANGHAI, Nov. 8, 2013 /PRNewswire/ -- PureCircle is the world's leading producer and marketer of high purity stevia products for the global food and beverage industry. The company pioneered the mass volume production of high purity Reb A, and continues to lead the stevia industry's growth and innovation. Purecircle will be participated in 6th CBST (China International Beverage Industry Exhibition on Science & Technology) on 20-22 Nov at the Shanghai New International Expo Center Exhibition; its booth will be located in Hall W3 of 3D16.
High purity stevia is defined as the ideal source of natural sugars recently; it is natural and calorie-free. The stevia plant is native to Paraguay, but is now cultivated across four continents. People around the world have been using the leaves of this amazing plant to sweeten things for hundreds of years.
PureCircle is now leading the stevia industry into the next generation with Stevia 3.0TM. This truly innovative solution improves upon Reb A's capabilities in certain categories and formulations by blending innovative, proprietary ingredients within PureCircle's stevia portfolio to achieve superior taste and deeper calorie and sugar reductions.
"Stevia is not a singular ingredient, and with PureCircle's expertise and proprietary blends, stevia provides unique calorie reduction solutions for the food and beverage industry. PureCircle's expertise and the local application of that expertise via our joint venture partners harnesses the best of stevia in Stevia 3.0TM through extensive applications work. Both PureCircle and its partners have built up a deep understanding of stevia to help manufacturers reach the best tasting formulations with their stevia launches," comments Jason Hecker, VP of Global Marketing and Innovation.
Meanwhile PureCircle at the show will showcase its unique fully-integrated supply chain management. Through its own fully-integrated supply chain, PureCircle is able to control all aspects of production, from leaf to finished stevia ingredient, resulting in improved sustainability, and the best tasting stevia solutions for food and beverage manufacturers. As a global leader, Purecircle is also setting the stander for sustainability and corporate responsibility. It has set ambitious goals for 2020 including the commitment to reduce its own carbon, energy and water intensity by 20 percent, have zero untreated waste to landfill, and support 100,000 farmers.
PureCircle's efforts will enable a cumulative reduction of the food & beverage industry's:
We are honored to invite Jason Hecker, Vice president of global marketing and innovation, who will be presenting at this show on 20th Nov. If you want to learn more about the demands and trends in the beverage industry in the global market, or to taste the natural sweetener PureCircle Stevia 3.0TM, please visit Purecircle's booth at Hall W3 of 3D16.
