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HONG KONG, Nov. 15, 2013 /PRNewswire/ -- Cosmoprof Asia celebrates its 18th edition from 13 to 15 November 2013 at the Hong Kong Convention and Exhibition Center.
The exhibition hosts 2,168 exhibitors from 43 countries and regions, representing a 10% growth compared to last year. Exhibition area has increased to over 76,000 square metres. "This is the biggest Cosmoprof Asia ever. The strong turnout is indicative of the importance of the show for the region, and of the Asian cosmetics market to brands and suppliers from all over the world," says Michael Duck, Director of Cosmoprof Asia Ltd.
"Cosmoprof Asia continues to expand, innovate and remains the unique Asian Pacific event for the professional beauty industry. We are proud to provide a unified platform that continues to meet the needs of the global beauty industry," said Duccio Campagnoli, President of BolognaFiere Group.
The organisers are expecting more than 55,000 visitors coming through the doors to delve into the comprehensive showcase of innovative products in all areas of cosmetics and personal care, spa and wellness, packaging and contract manufacturing, together with professional hair and, for the first time, a new sector dedicated to "Nail & Accessories" brings together 128 brands and companies to display the latest in nail art, decorative techniques, nail products and tools.
The international flavor has been stressed with 22 national and group pavilions, which include the largest-ever Korean pavilion -- a collection of 190 companies in skincare, make-up, nail, personal care, formulation and packaging solutions. Leading cosmetics manufacturing countries such as France and Italy have also expanded their group size registering the highest number of exhibiting companies. At the same time, the large Asian participants -- mainland China, Korea and Taiwan region -- are prominently represented, confirming the fair's indisputable stature as the leading B2B beauty event and the best sourcing platform in Asia.
INTERNATIONAL NAIL DAYS
The new sector Nail & Accessories is enlivened by the "International Nail Days", a 3-day programme designed to connect nail professionals to foster exchange and networking. The kick-off seminar on 13 November will feature Silvia Fossati, the Editor in chief of LOVE NAILS magazine from Italy, who will report on global nail art in terms of colour, texture and trends. On 14 November, local and international beauty bloggers will come together, virtually or in person, at the media event "Let's Connect with International Beauty Bloggers" to demonstrate unique nail art creations, review the latest mix-and-match fashion style, "live" blog their hot picks and share personal tips with the audience. At the same day, the top 10 most-liked winners of the "Like my Nails" facebook contest will be invited onstage to display their creations and receive their award. The International Nail Days will reach a crescendo with the prestigious "Hong Kong Professional Nailist Union Competition 2013" organised by the Hong Kong Professional Nailist Union.
INTERNATIONAL BUYER PROGRAMME
More than 150 one-to-one networking meetings are scheduled to take place during the fair between international buyers and suppliers through the International Buyer Programme. This year's International Buyer Programme facilitates direct contact between exhibitors and selected distributors and importers from Australia, China, India, Japan and New Zealand. The new Focus Country is the United Arab Emirates (UAE).
HAIR SHOWS RENDEZVOUS
The professional hair segment is fuelled by two spectacular hair shows organised by Intercoiffure (ICD) China and SHISEIDO PROFESSIONAL. For the first time, more than 2,000 hairdressers and salon owners from across the world will meet at Cosmoprof Asia for this extravagant hair performance.
On 13 November, Intercoiffure China (ICD) is hosting the theme show "Intercoiffure, Vision of the Elite". Klaus Peter Ochs, President of Intercoiffure Mondial; Joakim Roos, Art Director of ICD; Yasunori Shichijoh from Japan; and the best artists from Hong Kong and China will showcase their artistic vision, creativity and superb sense of vogue in a 3-hour non-stop performance. On 14 November, SHISEIDO PROFESSIONAL will stage "Beauty Odyssey Hair Show" to represent the start of a new journey for inspirations that lead to next level of beauty. SHISEIDO PROFESSIONAL iconic hair and make-up artist Tadashi Harada and his team, together with the creative teams from Beijing Hair Culture and Hair Corner of Hong Kong, will unveil the next trends in creative hairstylings.
EDUCATIONAL TRACKS
Held alongside the exhibition are educational sessions that provide insight into important topics with an exciting line-up of industry veterans and speakers. Added to this year's agenda are the "Self-Service, High-Tech Beauty - East meets West in the Beauty Devices Market" seminar presented by the US industry analyst Kline & Company, as well as the regulatory session "Overview of the latest Cosmetic Import Regulations -- China & Europe" organised in cooperation with Hong Kong Cosmetic Technical Resources Centre.
The 6th "Cosmoprof Asia Spa Conference" looks into the operational and marketing aspects of a spa business, including a keynote presentation by Susie Ellis, President of Spafinder Wellness, Inc. and CEO/Chairman of Global Spa and Wellness Summit (USA), on "Top Ten Global Spa & Wellness Trends". The "International Cosmetic Conference 2013: Seize the Opportunities of Cosmetic Channel Sales in China" analyses the characteristics of and the changes in both distribution channels and consumer needs, giving businesses wanting to expand into China a better understanding of the market. "Japan market: Consumer Needs and Sales Channel" looks into the Japanese cosmetics market, providing an overview of consumer trends in Japan through an analysis of social media dedicated to cosmetics. Finally, Beautystreams, the leading trend source for the beauty and packaging industries, returned to share insights on "Finding Equilibrium: Autumn/Winter 2014/15 Forecast Trends".
SAVE THE DATE
The 19th edition of Cosmoprof Asia will be held from 12-14 November 2014 at the Hong Kong Convention and Exhibition Centre.
