HONG KONG, Dec. 17, 2013 /PRNewswire/ -- Pacific Online Limited (HKSE: 543) ("Pacific Online", the "Company," or the "Group"), a leading internet content provider in China, today announced that its PCLady social media platform for women's fashion will play host to a star-studded event celebrating fashion and technology, in collaboration with mainland China's largest online video provider, Youku Tudou.
The event, which will take place on Tuesday December 17, 2013 at the Ritz Carlton Shanghai Pudong Hotel, from 5:30 pm to 8:30 pm, will announce a number of awards to recognize fashion and technology innovators who have contributed the most to women's fashion during 2013. Performers will include top talents, including television star Bowie Lam Bo-Yee from Hong Kong, TV stars Stephanie Siao and Ming Dao from Taiwan, Chinese "Good Father" Zhang Liang, popular singer Yuan Yawei (or "Tia") from the reality talent show "The Voice of China" in mainland China. Korean pop star Nathan Lee is also invited to perform at the ceremony. One of the most well-renowned female Chinese directors of her generation, Li Shaohong, will also attend the ceremony and share her thoughts about fashion with the audience. Over 100 media outlets, including television channels, online portals and fashion magazines will cover the event, and Youku Tudou will be the official online video sponsor.
Part of the PCOnline Group, PCLady is one of China's most authoritative vertically-integrated social media platforms for women's fashion, and offers a combination of editorial reviews, price comparisons, news flashes, and reader participation blogs featuring fashion and accessories from around the world. The annual fashion show, now in its eighth year, attracts a huge audience from across China and highlights the increasing dominance of online retail in women's fashion. PCLady's revenue rose over 35% in the first half of 2013, and has expanded content as well as editorial staff as it taps into major new consumer growth segments, for luxury brands, young female professionals aged 25-40, and others. "This is a fantastic event that reflects the explosive market for women's fashion in China, which is generating new segments of consumer enthusiasm almost on a weekly basis," said Ms. Zhang Cong Min, Chief Operating Officer of Pacific Online. "At PCLady, we offer our readers a chance to get ahead of the game and communicate with their peers, taking advantage of China's huge and competitive online retail sector."
"Our advertiser-supported, new media business model gives us an advantage over traditional fashion magazines and other news media, with loyal customers who stick with us because of the rigorous editorial services we provide, including price comparisons," Ms. Zhang Cong Min continued. "By collaborating with Youku Tudou, China's largest online video provider, we are extending our site into the realm of pure entertainment and helping to attract an even larger consumer base to PCLady. Our fashion show and awards have become a national event."
