-- Unveiling the "Five Forces" Research Model and Key Findings in Chinese Fashion Industry --
BEIJING, Jan. 2, 2014 /PRNewswire/-- China's leading fashion and lifestyle publisher Trends Media Group hosted a press conference to release the 2013 China Trends Index (CTI) White Paper, presenting key findings of fashion and announcing 2013 CTI Rankings of The Most Attractive Brands, The Most Desirable Luxury Brands, The Most Desirable Chinese Designer Brands, Top Chinese Designers, Top Young Chinese Designers, and The Most Fashionable Cities in China.
The White Paper indicates that fashion media industry is now embracing a new era, in which the publications should provide not only content but also consumption channels. Brand cultures and values are highlighted. Traditional retailers still play a leading role while online shopping is catching up.
Over 200 guests were invited, including representatives from luxury, fashion and lifestyle brands, top Chinese designers, government officials, and media.
