HONG KONG, Jan. 4, 2014 /PRNewswire/ -- On January 1, New York's Times Square welcomed Peak, the first Chinese sportswear brand to establish its presence. In line with its vision of creating an international brand, Peak unveiled its new advertisement featuring Tony Parker and Shane Battier dressed in traditional Chinese clothing sending their New Year's greetings. The advertisement will greet the thousands of New Yorkers and tourists from around the world who pass through Times Square until the Chinese Lunar New Year on January 31, 2014.
Peak celebrated its 25th anniversary the day before the new advertisement began airing. Mr. Jingnan Xu, Founder of Peak commented that "2014 will be the year for Peak to realize its international vision."
After 25 years of diligent focus, Peak has accomplished a number of key fundamental goals including naming, trademark registration, enhancing quality standards, building brand image and the internationalization of capital. Following its success in the NBA, Peak has expanded its presence and become an official partner of FIBA, WTA and a number of other well-known international tournament organizers. Peak has signed sponsorship agreements with more than 10 NBA players including Tony Parker, Shane Battier and nearly 30 WTA players including Galina Voskoboeva.
Peak's overseas markets now cover more than 80 countries including the U.S., Germany and Australia, which accounted for 14.8% of the total sales during the first half of 2013, making Peak the leading sportswear company in China in terms of overseas sales.
