BEIJING, Jan. 12 /PRNewswire-Asia/ -- NetEase.com, Inc., (Nasdaq: NTES) one of the leading Internet technology companies in China, today released the 2008 China Internet Communication Report, followed by the annual top-10 rankings for Internet Hot Figures, Internet Hot Key Words, Entertainment Stars, Sports Persons, Entrepreneurs, Hot Movies, Hot Music Singles, Hot TV series, Fund companies, and A-share listed companies. The report summarizes facts of maximum interest to Chinese netizens in these ten fields as well as highlighting common features and the latest status of such information.
On the list of Internet Hot Key Words of the Year, Sichuan Earthquake, Olympics Games and Naked Picture Scandal rank at the top, having drawn the most attention of netizens. "Shanzhai" and "thunderstruck," two terms that originated on the Internet, also appear in the top-10 Internet Hot Key Words. Unlike previous terms popular on the Internet, both of these have their own news stories or social phenomena as background, and their durability is thought-provoking.
As a result of the influence of the Beijing Olympic Games and the sensation of the Naked Picture Scandal, sports persons (represented by Yao Ming and Liu Xiang) and entertainment figures (represented by Edison Chen, Gillian Chung, and Cecilia Cheung) received the most attention. Kobe Bryant, David Beckham, and Michael Phelps are the only three foreigners on the ten lists. Of these, Kobe is on two lists: top-10 Internet Hot Figures of the Year and top-10 Sports Persons of the Year. On the list of entrepreneurs of the Year, controversial figures (represented by Wang Shi, Huang Guangyu, and Niu Gensheng) and heroes of commercial modes (represented by Ding Lei and Ma Yun) are two kinds of entrepreneurs drawing widespread attention.
Fang Sanwen, deputy executive editor-in-chief of NetEase said, "Behavior of the 290 million Chinese netizens is representative and of the highest analytical value if we want to study what happens in China. The powerful data analysis system and the data basis represented by more than half of the Chinese netizens visiting 163.com have made the authoritativeness of the report possible."
The China Internet Communication Report is based on calculation of data on the cyber behavior of netizens on the channels, BBS, blogs, searching engines, and other cyber products of the website of NetEase. Such cyber behavior includes click traffic, channel comments, forum mentioning rate, searching volume, etc.
