HONG KONG, June 18, 2014 /PRNewswire/ -- 361 Degrees International Limited ("361 Degrees" or the "Company", together with its subsidiaries, the "Group"; HKSE stock code: 1361), one of the leading sports brand enterprises in China, is pleased to unveil its official uniforms designed for the 2nd Summer Youth Olympic Games as the Official Sportswear Company.
361 Degrees is proud to be the Official Sportswear Company for the 2nd Summer Youth Olympic Games which will be held in Nanjing, China from the 16th to 28th of August this year. First formally adopted in 2007 by Jacques Rogge, the then President of the International Olympic Committee, these games cater to the youth of the world between the ages of 14 and 18 in three groupings over 28 sports disciplines.
The Games in Nanjing are expected to attract over 3,000 young athletes from 200 countries, providing an excellent platform for education and cultural exchange programs which are an integral part of the Youth Olympics.
At a ceremony on May 29th, the official uniforms were revealed. Designed and developed by 361 Degrees, exclusively for the Games, the uniforms come in four different colours and its motifs incorporate the unique characteristics of the rich cultural and historical background of Nanjing, including the Qinhuai River and the Yuhua stone. The uniforms are made of high-tech fabric that absorbs moisture and discharges sweat. The sports pants also feature an innovative zip that allows the length to be adjustable.
Nanjing, the ancient capital of six dynasties, has a rich cultural and historical heritage, ranking third in China for the most number of universities and colleges, including the highly acclaimed Nanjing University which was founded in 1902. These Games will probably be the last international multi-sport event to be held in China for the foreseeable future.
