HONG KONG, Aug. 26, 2014 /PRNewswire/ -- 361 Degrees International Limited ("361 Degrees" or the "Company", together with its subsidiaries, the "Group"; HKSE stock code: 1361), one of the leading sports brand enterprises in China, is pleased to note that its sponsored basketball star, Kevin Love, will join Cleveland Cavaliers in the next NBA season, starting in late October this year.
Kevin Love, whom 361 Degrees signed in a 6-year contract from 2011, is widely recognized as one of the most promising rising stars and arguably the best power forward in the NBA league. At only 25, he will join Lebron James, who is returning to the Cavaliers for the 2014/15 season.
As the NBA is closely watched in China, with an estimated fan base of about 200 million, Kevin Love's games in the next season of the NBA will be widely followed and this will add further appeal to the 361 Degrees brand and underline the Group's commitment to developing and promoting the 361 Degrees brand a professional sportswear brand.
The Group also sponsors Stephon Marbury, a key member of the Beijing Ducks, which won the CBA league in the 2013/14 season. Both Kevin Love and Stephon Marbury have apparel and footwear collections that are specially designed by 361 Degrees for sale in its 7,100 strong network of franchised stores and have generally been well-received.
361 Degrees has recently reported its interim results for the six months ended 30 June 2014, which saw turnover improving by 4.6% to RMB2.1 billion and its net profit attributable to shareholders rising by 28.3% to RMB263.4 million.
About 361 Degrees International Limited
361 Degrees International Limited is one of the leading sports brand enterprises in China, possessing brand marketing, research and development, design, manufacturing, distribution and retail capabilities. The Group's products include footwear, apparel, accessories and equipment for sport and leisure uses. The Group has established an extensive supply chain management system through proprietary and sub-contracted manufacturing operations; and an exclusive distribution and retail network in China through distribution via authorized distributors.
For more details, please refer to its website: www.361sport.com.
For further information, please contact:
361 Degrees International Limited
Mr. Y F Chen
Vice-President, Investor Relations
361 Degrees International Limited
Email: yuanfeng@361sportshk.com
iPR Ogilvy & Mather
Natalie Tam / Charis Yau / Janis Lai / Candy Tam
Tel: +852-2136-6182 / +852-2136-6183 / +852-2169-0646 / +852-3920-7626
Fax: +852-3170-6606
Email: 361@iprogilvy.com
