HONG KONG, May 11, 2015 /PRNewswire/ -- 361 Degrees International Limited ("361 Degrees" or the "Company", together with its subsidiaries, the "Group"; HKSE stock code: 1361), one of the leading sports brand enterprises in China, is pleased to announce that it will launch a new line of football boots in September this year which is specifically aimed for the enthusiasts of the game. Following the recent initiatives to prioritize football in primary and middle schools across the country, the Company has developed four new football boots and one training shoe, with the entry level priced at RMB339.
They will be manufactured by a leading Sino-Foreign joint venture based in Qingyuan City in Guangdong which has produced for many leading international brands and has obtained ISO 9001, 14001 and 18001 certificate standards.
Football is expected to increase dramatically in popularity as the Central Government introduces various reforms governing the sporting industry and seriously developing the game at a grass roots level. It is envisaged that by 2020, China will have 50,000 soccer academies and the standard of the game in China will improve substantially.
Although the Company has always had football trainers in its range of products, the new series have been developed to a new level of functionality and performance and will drive higher the brand value. There will also be an accompanying range of football accessories.
Mr. Ding Wuhao, President and Executive Director of 361 Degrees, remarked, "We are committed to help develop the popularity of the game by introducing to the market a highly competitive range of valued products that are not only attractively designed and of a high quality but also extremely affordable. Our nationwide retailers enjoy good standing in the local community and have access to schools and local clubs."
As of March 31, 2015, 361 Degrees has a total of 7,385 retail stores, of which over 70% are in Tier-3 or smaller cities.
About 361 Degrees International Limited
361 Degrees International Limited is one of the leading sports brand enterprises in China, possessing brand marketing, research and development, design, manufacturing, distribution and retail capabilities. The Group's products include footwear, apparel, accessories and equipment for sport and leisure uses. The Group has established an extensive supply chain management system through proprietary and sub-contracted manufacturing operations; and an exclusive distribution and retail network in China through distribution via authorized distributors.
For more details, please refer to its website: www.361sport.com.
For further information, please contact:
361 Degrees International Limited
Mr. Y F Chen
Vice-President, Investor Relations
361 Degrees International Limited
Email: yuanfeng@361sportshk.com
iPR Ogilvy & Mather
Natalie Tam, (852) 2136 6182
Charis Yau, (852) 2136 6183;
Janis Lai, (852) 2169 0646;
Heng Tam, (852) 3920 7656
Fax: (852) 3170 6606
Email: 361@iprogilvy.com
