4 Ways Small Businesses can Improve their Customer Service

NEW YORK, Feb. 11, 2016 /PRNewswire/ -- The digital landscape has provided a common outlet for consumers to voice their complaints or praise about a product or service. This provides a unique opportunity for businesses – especially small businesses – to become more efficient and responsive when tending to their customers' needs.  In her latest post on PR Newswire's Small Business PR Toolkit, contributing author Heather Wied explains why customer service still matters and provides four tips to assist businesses in their customer service efforts.

• Easy conflict resolution. Wied recommends you offer various ways for your customers to reach you in order to resolve their issues. Perhaps some customers would prefer text or email, while others would prefer to pick up the phone. Ensure you have open channels where your customers can communicate the way they want to communicate.
• Timeliness. Nothing spells bad customer service like not responding in a timely manner to requests.  If you find the number of requests unmanageable and need further assistance, there are a plethora of online services that can assist you with tracking these inquiries. Wied suggests software services like Zendesk and Freshdesk to help you track support tickets and respond in a timely manner.

To read the two remaining customer service tips, read Wied's post, "Why Customer Service Still Matters in your Small Business" here: http://bit.ly/23WZSCe.

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PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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