5 Ways Small Businesses Can Shift to Responsive Web Design

NEW YORK, July 2, 2015 /PRNewswire/ -- The increased use of smartphones around the world has put the Internet and everything that comes with it within the palm of your hand. With the ease and convenience that mobile Internet usage brings, responsive Web design is vital in keeping your mobile users hooked throughout the various progressions of your website. Shifting from a desktop-only website to a responsive website does require initial preparation, and Brad Shorr, B2B Marketing Director of Straight North, offers five actionable tips to help with this transition.

Logo - http://photos.prnewswire.com/prnh/20110831/NY59180LOGO

In his debut article posted to PR Newswire's Small Business PR Toolkit, Shorr offers five simple ways to ensure your small business doesn't fall behind in the ever-changing world of mobile Internet.

1. Simplification. When creating a platform for a mobile device or tablet it is important to remember that the goal is not to overwhelm the user with a tremendous amount of links and pages. Shorr recommends you provide simple and straightforward links that are also easy to navigate.
2. Simplify content. Eliminate unnecessary content on your website and use descriptive subheads to facilitate scanning. Keep the content short and sweet to keep customers engaged.
3. Prioritize page content. Mobile sites on tablets and devices require users to scroll down to look through additional content so it is extremely important for you to shape the mobile site around what you want customers to see first, second, third, and so on, as they scroll through the content posted on the site.

For further discussion and the remaining two tips that can assist with your responsive Web design efforts, read his article here: http://bit.ly/1f1kFji.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire 
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Contact: 
Amanda Eldridge 
Director, Strategic Channels 
201-360-6906 
Amanda.eldridge@prnewswire.com