5 Ways to Stretch your Small Business Marketing Budget

NEW YORK, Nov. 12, 2015 /PRNewswire/ -- Small business marketers invest valuable time, money and resources to boost their brand credibility and attract new customers, but these tactics don't need to break the bank. By incorporating a few of the marketing ideas for small businesses offered in the latest article on PR Newswire's PR Toolkit, small businesses can broaden their networks, promote their brands and attract prospective customers. To succeed with your marketing efforts:

• Select the RIGHT social media platform. Social media provides an excellent opportunity to have conversations with your customers, but you'll want to ensure you are having the correct conversations with the correct content. Spend some time locating what social media channels your clients are engaged with and create accounts on a select few of those platforms.
• Alternative search engines. Pay per click advertising can be a costly venture, but advertising on alternative search engines can provide access to more niche websites with a substantially less cost per click.
• Lean your analytics. Take a deep dive into your website analytics to learn more about your business and the staying power on your business website. Behavior Flow in Google Analytics can provide insight as to what is working on your site and areas that may need improvement.

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For further discussion on the two remaining budget-friendly marketing tactics, read the latest PR Toolkit post here: http://bit.ly/20Mq690.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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Amanda.eldridge@prnewswire.com