BEIJING, July 10 /Xinhua-PRNewswire/ -- 99Bill Corporation ( http://www.99bill.com ), a leading independent electronic payment services provider in China, will formally release Automatic Reload payment service at the Sixth China Digital Entertainment Expo & Conference (ChinaJoy), which will be held in Shanghai New International Expo Center during July 17-19.
ChinaJoy is an influential entertainment tradeshow in China comparable to E3 Media and Business Summit in the United States and Tokyo Game Show in Japan. ChinaJoy is the major annual event for showcasing new products and technologies, releasing government policies and exchanging market updates among industry players. Last year, there were about 170,000 visitors and exhibitors attended The Fifth China Digital Entertainment Expo & Conference, and the total number of attendees this year is expected to be far exceeding the number of last year.
China’s online gaming industry has witnessed a boom in recent years and statistics from Date Center of the China Internet (DCCI) shows that China’s online gaming industry generated total revenue RMB 9.36 billion in 2007, up 57 percent from the previous year. The momentum will push total industry revenue to RMB 13.02 billion in 2008 and 17.03 billion in 2009.
As a leading third-party electronic payment services provider in China, 99Bill has been actively participating the industry growth by offering comprehensive payment and marketing solutions, ranging from bank card processing, account refilling, mass payment, prepaid card processing, agency solutions, digital coupons and online marketing campaigns. 99Bill has built solid partnerships with market leaders, such as NetEase, Ourgame, Kingsoft, HoldFast, Perfect World, NetDragon, Sohu, etc., as well as rapid growing game operators. 99Bill’s innovative solution has improved operators’ margin significantly while enhancing the consumer paying experience.
At 2008 ChinaJoy, 99Bill will formally release its Automatic Reload payment services for online game services, and the new service can further improve the ARPU and enhance user paying experience. Comparing with using physical prepaid card, consumers can use 99Bill to linkup his or her bank cards with game login account and set automatic reload limit. When the users’ game account balance is below the user set limit, 99Bill can automatically refill the game account without user intervention. This service can increase AUPU as much as 4 times for active game users, and at the same time, the user can experience no interruption during the game.
Since its establishment three years ago, 99Bill has secured major partnerships with all national and regional commercial banks in China, and built the comprehensive payment and clearing platform for businesses and consumers. Currently, in addition to Online Game sector, 99Bill’s business services cover 14 additional industry sectors, such as retails, travel, education, digital entertainments, etc, and bill payment services for mass Chinese consumers.
About 99Bill Corporation
99Bill Corporation ( http://www.99bill.com ) is the leading independent electronic payment services provider in China with 25 millions registered accounts and 150,000 merchants, and 99Bill is the first payment company introducing email and mobile number based payment services in China targeting 210 millions internet and 500 millions mobile users, and 30 million businesses. The comprehensive payment solutions enable any business, any consumer, mobile user and internet user to make and receive payments securely and conveniently with 1.1 billion local debt cards, 75 million credit cards, prepaid cards, stored value accounts, digital vouches, bank wire and postal wire. Additionally, the payment services support multiple end devices, such as PC, mobile phones, IVR, POS and regular telephones. Since its launch early 2005, 99Bill has secured major partnerships with the leading online and traditional businesses in China, such as Baidu, Netease, Sohu, China Telecom and Gome. The company has been certified for the payment and clearing system security by CNITSEC and PCI Security Standards Council.
For details, please visit http://www.99bill.com .
