aloft Brings a New Twist in Travel to Foshan

aloft Nanhai - Foshan Will Debut in 2010 as the First International Branded Hotel in Nanhai

SHANGHAI, China, Sept. 11 /Xinhua-PRNewswire/ -- aloha! Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), recently announced it has signed an agreement with C.M. Enterprises to develop an aloft hotel in Nanhai Science & Technology Industrial Park, Foshan City of Guangdong Province in China. Set to debut in 2010, the 200-room hotel will be the first international branded hotel to open in Nanhai.

“We are thrilled with the signing of aloft Nanhai - Foshan! This signing is certainly timely, especially with the upcoming opening of our first aloft in Asia and in China: aloft Beijing - Haidian. Guests traveling to Foshan for business or pleasure won’t have to settle for one or the other, thanks to aloft. Our bar w xyz(SM) is sure to be a hub of activity for locals and visitors alike, and our meeting space and guestrooms will inspire even the most jet-lagged business traveler,” commented Mr. Qian Jin, Senior Vice President, Operations, China & Taiwan, Starwood Hotels & Resorts.

Located in the Nanhai Science & Technology Industrial Park, aloft Nanhai - Foshan will offer a fresh, fun and affordable way to enjoy Foshan City and all of the commercial, cultural and historical sites it has to offer.

Located in central Guangdong province, and adjacent to Hong Kong, Macau, Foshan is the third largest manufacturing base in the Pearl River Delta after Shenzhen and Guangzhou. Once home to a strong State-Owned Enterprises sector, its current economic strength lies in privates firms and Township and Village Enterprises. An old town dated many centuries ago, Foshan is also famous for its porcelain industry, Chinese temples and traditional Chinese architecture.

As a Vision of W Hotels, aloft hotels are shaking up the lodging industry with urban-influenced design, accessible technology, style and a social atmosphere. aloft hotels offer a total sensory experience, with guestrooms featuring loft-like nine-foot ceilings and oversized windows to create a bright, airy environment. The centerpiece of the aloft room is the ultra-comfortable signature bed, and large stylish bathrooms that complement the guest experience with oversized walk-in showers and amenities created by Bliss(R) Spa. Each aloft room is also a combination high-tech office and entertainment center, featuring wireless internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large flat panel HDTV ready television for optimal sound and viewing.

Designed in conjunction with world renowned David Rockwell and the Rockwell Group, aloft stays true to the W Hotel brand’s heritage, offering atmospheric public spaces designed to draw guests from their rooms into sassy public spaces. Guests can work on their laptops via hotel-wide wireless internet access, play a game of pool or grab a drink with friends at the re:mix(SM) communal lobby area and bar w xyz(SM). The re:charge(SM) fitness center and splash, the indoor pool, give travelers options to d-stress and re-energize; while re:fuel by aloft(SM), a one-stop food and beverage area, offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day.

For more information on aloft, please visit .


Carrying the DNA of W Hotels, aloft is a new destination sensation featuring loft-inspired design, accessible technology and a stylish urban attitude at an affordable price. Starwood anticipates the first aloft hotel to open in Asia in November 2008, with 500 properties worldwide expected by 2012.

Starwood Hotels & Resorts Worldwide Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Meridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(SM), and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit .

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)

Source: Starwood Hotels & Resorts Worldwide Inc.
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Keywords: Travel