Further Strengthens Brand Differentiation and Leading Position
Laying Foundation for Long Term Branding Strategy
HONG KONG, Jan. 17, 2013 /PRNewswire/ -- ANTA Sports Products Limited ("ANTA Sports" or the "Company", stock code: 2020), a leading branded sportswear enterprise in China, is pleased to announce that the Company will continue to partner with the Chinese Olympic Committee ("COC") upon extending its partnership with the COC from 2013 to 2016, making the Company the "Sportswear Partner of the COC" for eight years in a row since 2009. The successful renewal of the contract and the sustained friendly partnership with the COC is a clear reflection of the trust that the COC holds in ANTA Sports' corporate strengths and service capabilities, and that the brand image of ANTA and the quality of its innovative products have also earned recognition and praise from leading Chinese athletes.
During the previous partnership period, ANTA Sports and the COC collaborated closely to roll out a well-rounded integrated marketing campaign centered on a number of important sporting events. This not only made the ANTA brand ever more popular, but also gave a strong push to the development of sports in China and the spread of the Olympic spirit. During the 2013-2016 partnership period, ANTA Sports will spare no effort in unearthing and exploring premium sports resources and will set a four-year Olympic Plan for ANTA Sports and the COC to invigorate and inspire each other and to march towards the "All Sports Era" hand-in-hand.
The Chinese Sports Delegation ("CSD"), managed by the COC, will participate in 10 different major international sporting events (please see Table 1 for details) during the 2013-2016 period. At these events, ANTA Sports will provide ever better winning outfit and more professional services to the CSD with the aim of demonstrating the power and charm of Chinese sporting prowess and Chinese sportswear brand. The Company has been focusing on research and development work for the winning outfit for the Tianjin East Asian Games in China, which will feature an eco-friendly concept as well as technological elements excellently. Moreover, preparation work for the winning outfit for the Sochi Winter Olympic Games in Russia, which gains extensive attention, has been also started, and breakthroughs in fabrics and technology can be expected.
Mr. James Zheng, Executive Director of ANTA Sports and Brand President of ANTA, said, "The successful extension of our partnership with the COC is a cornerstone of ANTA's brand strategy in future which will allow us to maintain our business strategy development in the mid-to-long term. Meanwhile, ANTA, as a leading sportswear brand in China, will endeavor to promote the development of sports in China during the partnership period. We will continue to join hands with the COC to promote the development of Olympic sports, culture and charitable work in China as we sponsor the Olympic Day Run and encourage participation in the National Fitness Day and Olympic athletes' charitable activities."
Table 1:
| 10 major international sporting events in which the CSD will participate | Year | Location |
| The 4th Asian Indoor & Martial Arts Games | 2013 | Incheon, South Korea |
| The 2nd Asian Youth Games | 2013 | Nanjing, China |
| The 6th East Asian Games | 2013 | Tianjin, China |
| The 22nd Winter Olympic Games | 2014 | Sochi, Russia |
| The 2nd Summer Youth Olympic Games | 2014 | Nanjing, China |
| The 17th Summer Asian Games | 2014 | Incheon, South Korea |
| The 4th Asian Beach Games | 2014 | Phuket, Thailand |
| The 2nd Winter Youth Olympic Games | 2016 | Lillehammer, Norway |
| The 31th Summer Olympic Games | 2016 | Rio de Janeiro, Brazil |
| The 5th Asian Beach Games | 2016 | Nha Trang, Vietnam |
About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. The Group has an established extensive distribution network with a leading presence in second and third tier cities in China under the management of regional distributors. The Group places great emphasis on branding by integrating sports resources and sponsorship, advertising and promotional activities and consistent store image to enhance brand and product differentiation. For the past 11 years, its footwear has been enjoying a leading position in China's composed index on market share.
For further information, please contact:
ANTA Sports Products Limited
Investor Relations Department
Tel: (852) 2116-1660
Fax: (852) 2116-1590
E-mail: ir@anta.com / ir@anta.com.hk
Hill+Knowlton Strategies Asia
Linda Pui / Erica Liu
Tel: (852) 2894-6378 / (852) 2894-6252
E-mail: anta@hkstrategies.com
