AOL Finance Site Releases Article on NIVS IntelliMedia

HUIZHOU, China, Feb. 8, 2011 /PRNewswire-Asia-FirstCall/ -- NIVS IntelliMedia Technology Group, Inc. ("NIVS" or the "Company") (NYSE Amex: NIV), a consumer electronics company that designs, manufactures and sells intelligent audio and visual products and mobile phones, announced that DailyFinance, an AOL Money and Finance site, just released an article by noted Wall Street columnist Gene Marcial on NIVS' potential for growth in the rapidly expanding consumer electronics and mobile phone industries in China.

Posted on February 7th, the article states that NIVS "represents an extraordinary opportunity as China's rising middle class continues to fuel the country's high-growth electronics industry."  The piece goes on to describe the wide array of products that NIVS sells in China and 80 countries around the world, in addition to highlighting its partnership with China Telecom, one of China's three largest carriers, which has already contributed more than $30 million in revenues for NIVS branded mobile phones in 2010.

"It is an honor to appear in an online portal as well-known in the U.S. as AOL's DailyFinance," said Tianfu Li, NIVS' Chairman and CEO.  "NIVS is pleased about the recognition and we believe the timing couldn't be better for both investors and consumers of our electronics.  We anticipate our business model will provide an excellent opportunity to take advantage of the China's growth in urban disposable income and increasing desire for electronics such as LCD TVs, music players and digital video set-top boxes, as well the our increasingly popular mobile phones."

Richard Rappaport, CEO and founder of WestPark Capital, Inc. asserts in the AOL article that NIVS has earned significant investor attention because of its "years of experience in China's electronics industry, strong management team and initiatives in the country's booming cell-phone market."

The author of the article, Gene Marcial, writes the "Inside Wall Street" column for DailyFinance; which previously ran for 28 years on BusinessWeek. Before joining BusinessWeek, Marcial wrote the columns "Heard on the Street" and "Abreast of the Market" for The Wall Street Journal.

A link to the article is available on the homepage of AOL's DailyFinance site, under the "Columns" heading at: www.dailyfinance.com.  For a link directly to the archived version of the article, please click here.

NIVS is implementing various corporate growth initiatives for 2011 and is committed to establishing itself as China's preeminent integrated consumer electronics company.  The Company will continue to focus on innovative research and development and expects to expand its product portfolio with increasingly popular consumer electronics devices in China, such as its 3G mobile handsets.

About NIVS IntelliMedia Technology Group, Inc.

NIVS IntelliMedia Technology Group (NYSE Amex: NIV) is an integrated consumer electronics company that designs, manufactures, markets and sells intelligent audio and video products and mobile phones in China, Greater Asia, Europe, and North America. The NIVS brand has received "Most Popular Brand" distinction in China's acoustic industry for three consecutive years, among numerous other awards. NIVS has developed leading Chinese speech interactive technology, which forms a foundation for the Company's intelligent audio and visual systems, including digital audio, LCD televisions, digital video broadcasting ("DVB") set-top boxes, peripherals and more.

For comprehensive investor relations material, including fact sheets, research reports, presentations and video (as they become available), please follow the appropriate link: Investor Relations Portal and Investor Fact Sheet.

For additional information, please visit: www.nivsgroup.com/english

Safe Harbor Statement

This release contains certain "forward-looking statements" relating to the business of the Company and its subsidiary companies. All statements, other than statements of historical fact included herein are "forward-looking statements" including statements regarding: the Company's business and operations; business strategy, plans and objectives of the Company and its subsidiaries; and any other statements of non-historical information. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.