AirMedia and China Central Television to Have Joint Promotion

2010-09-13 17:54 1245

    BEIJING, Sept. 13 /PRNewswire-Asia/ -- AirMedia Group Inc. ("AirMedia") (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers, today announced that it signed a memorandum of strategic co-operation with China Central Television (CCTV) to have a joint promotion during the period of the annual CCTV Prime Time Advertising Auction, the country's most prominent media advertising sales event. The joint promotion with China's national television broadcaster will involve a marketing campaign starting on September 13, 2010 and culminating on the auction day of November 8, 2010.

    AirMedia will have an opportunity to introduce its media platforms to thousands of advertisers by participation in CCTV's multi-city marketing road show, which will kick off the CCTV 2011 Prime Time Advertising Auction. The road show will take place in Beijing, Shanghai, Guangzhou, Chengdu, Xiamen, Hangzhou, Chongqing and Harbin. AirMedia's sales materials will be part of CCTV's promotion package. AirMedia's advertisement will also be displayed on CCTV channels. In return, AirMedia will promote CCTV's auction on its various media platforms during the marketing campaign period. In addition, winners of the bids for seven select CCTV's prime time resources will have the right to purchase AirMedia's media platforms at predetermined discounts.

    "It is a great honor to be recognized as a partner and operator of influential out-of-home media platforms by China's most watched and only national TV network. More importantly, this strategic co-operation with CCTV will give us an unprecedented opportunity to reach thousands of potential advertising clients in China, especially some of the most successful fast moving consumer goods brands. We believe this joint promotion will help us expand our customer base," remarked Herman Guo, chairman and chief executive officer of AirMedia. 

    CCTV Prime Time Advertising Auction is the most celebrated gala event of the country's advertising industry. The auction's result is considered a leading indicator of China's advertising industry growth in the upcoming year as well as an important indicator of consumer confidence and the overall economy.

    About AirMedia Group Inc.

    AirMedia Group Inc. (Nasdaq: AMCN) is a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers. AirMedia operates the largest digital media network in China dedicated to air travel advertising. AirMedia operates digital frames in 33 major airports, including the 15 largest airports in China. AirMedia also operates digital TV screens in 37 major airports, including 25 out of the 30 largest airports in China. In addition, AirMedia sells advertisements on the routes operated by nine airlines, including the four largest airlines in China. In selected major airports, AirMedia also operates traditional media platforms, such as billboards and light boxes, and other digital media, such as mega LED screens.

    In addition, AirMedia has obtained exclusive contractual concession rights until the end of 2014 to develop and operate outdoor advertising platforms at Sinopec's service stations located throughout China.

    For more information about AirMedia, please visit .

    Safe Harbor Statement

    This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expect," "anticipate," "future," "intend," "plan," "believe," "estimate," "confident" and similar statements. Among other things, the quotations from management in this announcement, as well as AirMedia's strategic and operational plans, contain forward-looking statements. AirMedia may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about AirMedia's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to: if advertisers or the viewing public do not accept, or lose interest in, our air travel advertising network, we may be unable to generate sufficient cash flow from our operating activities and our prospects and results of operations could be negatively affected; we derive most of our revenues from the provision of air travel advertising services, and any slowdown in the air travel advertising industry in China may materially and adversely affect our revenues and results of operation; our strategy of expanding our advertising network by building new air travel media platforms and expanding into traditional media in airports may not succeed, and our failure to do so could materially reduce the attractiveness of our network and harm our business, reputation and results of operations; if we do not succeed in our expansion into gas station and other outdoor media advertising, our future results of operations and growth prospects may be materially and adversely affected; if our customers reduce their advertising spending or are unable to pay us in full, in part or at all for a period of time due to an economic downturn in China and/or elsewhere or for any other reason, our revenues and results of operations may be materially and adversely affected; we face risks related to health epidemics, which could materially and adversely affect air travel and result in reduced demand for our advertising services or disrupt our operations; if we are unable to retain existing concession rights contracts or obtain new concession rights contracts on commercially advantageous terms that allow us to operate our advertising platforms, we may be unable to maintain or expand our network coverage and our business and prospects may be harmed; a significant portion of our revenues has been derived from the five largest airports and three largest airlines in China, and if any of these airports or airlines experiences a material business disruption, our ability to generate revenues and our results of operations would be materially and adversely affected; our limited operating history makes it difficult to evaluate our future prospects and results of operations; and other risks outlined in AirMedia's filings with the U.S. Securities and Exchange Commission. AirMedia does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

    For more information, please contact:

    Investor Contact:

     Raymond Huang

     Investor Relations Director

     AirMedia Group Inc.

     Phone: +86-10-8460-8678


     Caroline Straathof

     IR Inside

     Phone: +31-6-54624301


Source: AirMedia Group Inc.
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