Ignite Application Session Controller Extends Reach of Applications and Provides Seamless Migration to Next Generation Networks
BEIJING, May 12 /Xinhua-PRNewswire/ -- AppTrigger, Inc., the leading provider of telecom application connectivity solutions, today commenced its launching of the telecom industry’s first purpose-built Application Session Controller (ASC) for the China market and the introduction of its Greater China and Singapore operations. The ASC provides service providers with a cost effective means for deploying new mobile applications by bridging legacy networks and large-scale voice applications, and sets the path for network migration without disruptive “rip and replacement”.
Commenting on the launch, Joseph Lo, AppTrigger’s Vice President for North Asia & Japan, said, “China today is host to some of the world’s most interesting developments in mobile services. As millions of new mobile subscribers being added each month, consumers are set to bring their tremendous appetite for online services to the mobile platform. China’s operators are in a unique position to reap revenue rewards from both the growing breadth of subscribers, and the depth of value added mobile web services that are made increasingly possible by migration to IMS.”
With its flagship Ignite(TM) ASC, AppTrigger continues to address the lack of interworking between legacy and next generation networks, and provides a compelling solution to competing architectural agendas between vendors. The current break in continuity creates a significant challenge for service providers throughout the application domain. Challenges such as handling mid-call triggers across networks, service brokering among multiple applications, media server load balancing and ensuring applications remain current with the evolving network are just some of the issues that are negatively impacting the service provider’s ability to harvest revenue from legacy services while introducing new applications.
“New competitive pressure in the Chinese telecom marketplace reinforces the need for service providers to persevere in the philosophy of continuous innovation,” said Chris Todd, President and CEO of AppTrigger. “The Ignite ASC’s flexibility, innovation and technology bring together a unique set of capabilities that allows complex call control and protocol interworking to take place in a dynamic, real time environment. This technology enables our service provider customers to realize tremendous savings and accelerates their next-gen transitions while maintaining a constant user experience as they deploy new applications and migrate their services to next-generation networks.”
AppTrigger’s Ignite(TM) Application Session Controller provides a cost effective future-proof solution for large scale, complex traditional application deployments thus eliminating the need to re-write and re-connect applications as networks converge and evolve. The ASC decreases application deployment costs, increases ARPU and preserves application investment along the path to NGN/IMS. ASC technology offers service providers a 40 per cent cost reduction over traditional application connectivity for their mixed networking environments. The solution enables service providers to unlock the revenue generating power by enabling new service combinations such as high-growth IP service apps such as location-based services (LBS) and Presence-based services. The INSIGHT Research Corporation recently published a report, projecting that the market for these high-growth applications will be worth $66 billion by 2010. The report notes that an ASC is a key element to this migration strategy for service providers.
“The Application Session Controller is a key component of next generation core network architecture” says XJ Wang of Yankee Group, “Lacking of new applications and requiring big investment have been holding back Carriers’ NG core network evolution. App Trigger’s Ignite platform will help carriers’ smooth transition towards next generation architecture. Focusing on the IP transition of traditional applications, Carriers can increase value-added-service revenue with minimum investment on its core networks.”
As part of its launch activities, AppTrigger will be presenting a session titled “The Opportunity and the Reality: The Transformation of the Telecom Network Evolution“ at this week’s China-VOIP conference in Beijing and will be debuting its Ignite ASC.
About AppTrigger, Inc.
Headquartered in Richardson, Texas, AppTrigger has offices in Hong Kong, Singapore, London and Buenos Aires. With deployments worldwide, AppTrigger is dynamically changing the telecom application delivery marketplace by empowering its customers to insulate their revenue-producing applications from the challenges of the ever evolving fixed-line, mobile, and IP networks. AppTrigger’s Application Session Controller provides a purpose built unique combination of media, signaling, call control, and a family of APIs for multi-network, converged application deployments. In an environment of ongoing network evolution, AppTrigger delivers time to market advantages, reduces application deployment costs, and provides feature transparency across disparate networks. For more information, please visit http://www.apptrigger.com .
