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Applix Partners with UFIDA, China's Largest Software Company

Applix; UFIDA SOFTWARE CO., LTD.
2007-03-23 19:14 1870

HONG KONG, March 23 /Xinhua-PRNewswire/ -- Applix, Inc. (Nasdaq: APLX), a global leader in performance management applications, and UFIDA

(SSE: 600588), China's largest software company, today announced a partnership to enhance strategic business analytics functionality in UFIDA's U8 Management Solution. As part of its strategy to significantly enhance its presence in China, Applix has opened a new business office in Hong Kong.

Under the agreement, UFIDA will integrate the Applix business analysis and reporting application -- powered by the core TM1 analytics engine -- as the Business Performance Management (BPM) engine of UFIDA ERP U8. UFIDA ERP U8, a comprehensive ERP solution for small and medium-sized enterprises, will incorporate new BPM features and functionality, including reporting and analytics. Applix's and UFIDA's products can be seamlessly implemented together to meet the demands of agile, rapidly growing companies by delivering an easy-to-use, fully-featured, highly scaleable BPM/ERP platform for synchronizing front and back office business management functions.

"There is a growing market for fully integrated BI/BPM solutions in China and throughout Asia, marking a significant opportunity for Applix," said Michael Morrison, chief operating officer of Applix, Inc. "We are delighted that UFIDA, the leading management software and services provider in Asia, has become a key partner in this region. Applix and UFIDA have complementary product lines that will help meet increased customer demands surrounding resource planning and management. "For the proactive, rapidly developing business, Applix provides a single platform in which all components and data are integrated -- for fast implementation and low maintenance -- as well as self-service planning, analysis and reporting scalable to every user across the organization."

China's management solution market has grown rapidly in recent years. U.S. analyst firm IDC forecasts this growth to continue, with total sales in the country almost doubling within three years to nearly US$2 billion by 2009.

"Through our partnership with Applix, we're making significant improvements by adding world class reporting and analytics to our U8 management platform," said Wu Qiang, vice president of UFIDA. "We believe the synergy of this partnership will improve our competitiveness in China as well as in the Asia Pacific market."

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Jody Ting

Red Edge Public Relations

Tel: +852-2893-9800

Email: sally/jody@red-edge.com

Source: Applix; UFIDA SOFTWARE CO., LTD.
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