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Ascott Opens Somerset ZhongGuanCun in Beijing

Ascott International, China
2006-12-20 14:52 1968

- Ascott is Fast Expanding its Footprints in China to Over 3,500 units

BEIJING, Dec. 6 /Xinhua-PRNewswire/ -- Ascott International has opened

its latest serviced residence in Beijing on December 8, 2006. Named Somerset

ZhongGuanCun, this 154-unit serviced residence was recently acquired in

August this year, in line with the Group’s target to triple its portfolio in

China to 10,000 units by 2010.

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This property is Ascott’s fourth in Beijing and was acquired from the

Beijing Yuanzhong Real Estate Development Co Ltd at a purchase price of RMB

302 million. Ascott had made an additional investment of RMB33.7 million

towards the refurbishments of the serviced residence.

To cater to the potential demand spurred on by the upcoming Olympics

Games, there will be 172 units of ZhongGuanCun Residences available for

corporate leasing starting from January 2007, on top of the 154 units of

serviced residences currently available in Somerset ZhongGuanCun. All units

will be available to both short and long stay residents.

Mr. Lucas Loh, Managing Director of Ascott International for China, and

Senior Vice-President of The Ascott Group said, “We are strengthening our

positioning in the key Chinese cities of Shanghai, Beijing and Guangzhou

while simultaneously expanding into potential secondary cities like Suzhou

and Xi’an. 2006 has been a positive year for us. In addition to opening

Somerset ZhongGuanCun in Beijing, we also soft opened the first Citadines in

Shanghai this year, with plans for a grand opening soon. We signed five

contracts this year and at least four more properties will be opened very

soon.”

“Going forward, our expansion strategy will be carried out via the three

brands, Ascott, Somerset and Citadines throughout China. Residents will get

to experience the unique Heartware culture of personalised service from heart

that Ascott properties are well-known for,” added Mr. Loh.

Mr Johnson Chua, Area General Manager, North China for Ascott

International said, “Somerset ZhongGuanCun is opening at a timely period at

an excellent location and we are very confident it will do well in Beijing.

We have already started to receive many enquiries for this serviced residence

for both short and long stays, starting from now until the lead-up to Beijing

Olympics 2008. Given the healthy economic indicators, foreign investments

will continue to flow in beyond the Olympics period, demand for serviced

residences will continue to grow.”

The largest international serviced residence operator in China, Ascott

International currently has over 3,500 units in 18 properties across China.

Somerset ZhongGuanCun, Beijing

Somerset ZhongGuanCun is located in the heart of Zhongguancun, a high-

technology development zone, sometimes also known as the Silicon Valley of

China. It combines all the requisites of contemporary living with

conveniences that a discerning traveller needs.

Modern features with contemporary interiors

Designed to meet the needs of savvy business travellers, this 17-storey

serviced residence offers residents one and two-bedroom units with spacious

layouts, all tastefully designed and fully equipped for the modern

traveller.

Each apartment is furnished with a home entertainment system, fully-

equipped kitchen and has contemporary and stylish fittings for its bedrooms,

living and dining areas. The serviced residence is also fitted with a visual

intercom system for every individual apartment, providing a secure living

environment.

Attractive location with convenient access

Located in the fast developing ZhongGuanCun area, Somerset ZhongGuanCun

is only 15 minutes away from the Olympic Village, where the 2008 Beijing

Olympics will be held. The property is near the ZhongGuanCun pedestrian

street and area, which have several malls retailing computer products and

services. Somerset ZhongGuanCun is also near the Haidian Theatre, Haidian

Medical Centre and the well-known universities of Tsinghua, Peking and

Renmin. With two new metro lines in the pipeline, downtown Beijing will soon

be easily accessible from Somerset ZhongGuanCun.

About Ascott International

Ascott International is a subsidiary of The Ascott Group - the largest

international serviced residence owner-operator outside the United States

with close to 17,000 serviced residence units in key cities of Asia Pacific,

Europe and the Gulf Region.

Ascott International is the largest serviced residence operator in China,

with over 3,500 serviced residence units in Shanghai, Beijing, Guangzhou,

Dalian, Tianjin, Suzhou and Xi’an. Ascott International targets to grow its

serviced residence portfolio in China to 10,000 units by 2010.

Ascott International manages three brands - Ascott, Somerset and

Citadines -- in 43 cities in 18 countries. These include London, Paris,

Brussels, Berlin and Barcelona in Europe; Singapore, Bangkok, Pattaya, Hanoi,

Kuala Lumpur, Tokyo, Seoul, Shanghai, Beijing, Xi’an, Hong Kong and Chennai

in Asia; Sydney, Melbourne and Auckland in Australia / New Zealand as well as

Dubai in the Gulf region.

Ascott International’s achievements have been recognised

internationally. In China, it has clinched numerous prestigious awards

including ‘Best Serviced Residence Brand’ for the Ascott and Somerset brand

at the Business Traveller China Awards 2006, ranked first position in China’

s Top 100 Serviced Apartments Ranking, organised by World Executive Weekly

magazine, Wall Street Post, China Real Estate Federation, World Real Estate

and were presented with the Innovative Capital Venture Award in the China

Hotel investment Summit 2006. For a full list of awards, please visit:

http://www.the-ascott.com/AboutUs/awards.asp

The Ascott Group is headquartered in Singapore. It pioneered Asia

Pacific’s first branded luxury serviced residence in 1984. It also

established the world’s first pan-Asian serviced residence real estate

investment trust, Ascott Residence Trust in 2006. Today, the Group boasts a

22-year industry track record and serviced residence brands that enjoy

recognition worldwide.

Listed on the mainboard of the Singapore Exchange, The Ascott Group is

the serviced residence arm of CapitaLand Limited, one of Asia’s largest

listed property companies. Headquartered in Singapore, the multinational

company’s core businesses in property, hospitality and real estate financial

services are focused in gateway cities in Asia Pacific, Europe and the Gulf

Region. Its property and hospitality portfolio spans more than 80 cities in

nearly countries.

For more information on The Ascott Group’s property listings, visit

http://www.the-ascott.com/AboutUs/ResiPortfolio.asp .

Ascott International’s properties in China

In Beijing Ascott Beijing -- 272 units, Chaoyang district

The luxury-tier residence in the city’s CBD is close to the China World

Trade Centre. It boasts designer fittings and extensive facilities including

an indoor glass-roofed pool, fully equipped fitness centre, and business

centre. Units range from elegant one-bedroom suites to four-bedroom

penthouses.

Somerset Grand Fortune Garden, Beijing -- 221 units, Chaoyang district

Located in the business area of Chaoyang district, Somerset Fortune

Garden is near international schools, embassies and entertainment centres.

Facilities include a gymnasium, indoor heated pool and residents’ lounge.

Units range from one to four-bedroom suites, with private balconies and

scenic city views.

Somerset ZhongGuanCun, Beijing --154 units, Haidian district

Located in the heart of ZhongGuanCun, a high technology development zone,

Somerset ZhongGuanCun will open with one, two and three bedroom units. The

area is home to high-tech industries, several research and development

centres and easily accessible to public transportation.

Luxury Serviced Residence -- 100 units, Chaoyang district

Located in Beijing’s prime Chaoyang residential district, the Luxury

Serviced Residence is near Scitech Plaza and Friendship Store shopping malls,

Silk Market, Tiananmen Square, Forbidden City and Jianguomen subway station.

Facilities include a gymnasium, sauna, business centre, and lounge. Units

range from one to four-bedroom apartments.

In ShanghaiAscott Shanghai Pudong -- 248 units, Pudong district

Boasting spectacular views of the Huangpu River, the luxury-tier The

Ascott Pudong offers facilities such as a business centre, indoor heated

pool, gym, sauna, indoor tennis court and residents’ lounge. Units range

from one to four-bedroom designer suites and elegant penthouses.

Somerset Grand Shanghai -- 334 units, Luwan district

Located along Huai Hai Zhong Road, Somerset Grand Shanghai is in the

heart of Shanghai’s main business, shopping and dining belt. Facilities

include an indoor heated swimming pool and an international kindergarten.

Units range from one to three-bedroom suites.

Somerset Xu Hui, Shanghai -- 167 units, Xuhui district

Situated in the Xuhui residential estate, Somerset Xu Hui is close to

shopping and entertainment facilities in Huai Hai Zhong Road and Xujiahui.

Facilities include a gym, indoor heated pool, lounge and tennis court. It

offers spacious one to three-bedroom suites.

Citadines Shanghai Jinqiao -- 260 units, Huangpu District

The first Citadines branded serviced residence which was opened in China,

this Citadines apart’hotel offering chic studios, one bedroom and two

bedroom apartments is located nearby Shanghai’s famous Nanjing Road shopping

belt, and is a 10-minutes’ walk to two metro stations. It is also close to

People’s Square, the Shanghai Municipal Government Building and Shanghai

Museum.

In Guangzhou

Ascott Guangzhou -- 192 units, Tianhe district, Opening 2H 2007

Nearby are the new Guangzhou East Train Station, a transit point for

travellers to and from Hongkong, Tianhe Sports Centre and office towers with

banks, financial institutions and multinational companies. It is also close

to Metro stations and shopping centres.

Springdale Serviced Residence -- 175 units, Tianhe district

Located in the new Tianhe commercial and business district, the new

property is close to Tianhe Sports Centre, Guangzhou Book Store and shopping

centers. It offers studio to three-bedroom suites.

In Dalian

Somerset Harbour Court, Dalian -- 106 units, Zhongshan district

Part of the prime Dalian Asia Pacific Finance Centre in the city’s

Central Business District, the residence is a stroll from Dalian harbour’s

passenger station and a five-minute drive from the railway station.

Facilities include a gym, business centre and lounge. Units comprise one and

two-bedroom suites.

In TianjinSomerset Olympic Tower -- 172 units, Heping district

In the heart of Tianjin’s prime upmarket shopping area and residential

district, Somerset Olympic Tower is close to international schools and the

Tianjin railway station. Facilities include an indoor heated pool, gymnasium,

rooftop garden and barbecue area.

Somerset Youyi, Tianjin -- 268 units, Hexi District, Opening 1H 2008

Located at 33 Youyi Road, Somerset Youyi is close to the Tianjin

International Exhibition Centre and will cater to expatriates working in two

of Tianjin’s key industrial development zones -- Tianjin Economic

Technological Development zone and Xiqing Economic Development zone. The

residence will offer studio, one-bedroom and two-bedroom units.

In Suzhou

Citadines Suzhou Xinghai -- 167 units, Opening 1H 2007

In the heart of Suzhou Industrial Park’s Singapore style residential

neighbourhood centre, it is conveniently close to shops and restaurants, and

the Suzhou Singapore International School. The residence will offer studio

and one-bedroom suites with recreational facilities.

Citadines Suzhou Emerald City -- 225 units, Opening 1H 2008

Citadines Suzhou Emerald City is located in the Suzhou Emerald City

integrated development, which is slated to become the entertainment and

business hub in Suzhou New District area, bringing together the best in

retail, commercial, offices and residences in one comprehensive development.

It will also be easily accessible via major highways and connected to the

future Suzhou city mass transit system.

Citadines Suzhou Lejia -- 250 units, Opening 2H 2008

Citadines Suzhou Lejia is located between Xinhu Street and Xiandai Dadao

within Suzhou Industrial Park, one of the world’s fastest growing and most

competitive development zones.

In Xi’an

Citadines Xi’an Central -- 133 units, Opening 1H 2007

Citadines Xi’an Central is situated in the Beilin District of Xi’an and

is just a stone’s throw away from the Bell Tower, the historical city centre

landmark of Xi’an. Located in downtown Xi’an, it is within 1-minute

walking distance to Xidajie Street, a popular street with a wide array of

shopping, dining, sports and entertainment facilities and is also close to

office towers housing several multinational companies.

In Hong Kong

Citadines HongKong Ashley -- 36 units, Opening 2H 2006

Located in bustling Tsim Sha Tsui, Citadines HongKong Ashley is minutes

away from the metro and close to office towers housing multinational

companies, retail and food and beverage establishments.

Issued by: Ascott International, China

Level 5, 238 Zhaojiabang Road, Xuhui District, Shanghai 200031, China

Source: Ascott International, China
Keywords: Travel
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