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MOL, Belgium, Jan. 20, 2017 /PRNewswire/ -- Auro Technologies, a Belgium-based immersive audio technology company today announced a five-year agreement with RDA Microelectronics to implement its technology offerings, such as Beautifyer®, Auro-Matic® 2D, Auro-Matic® 3D, Auro®-Cx™ Decoder, Auro®-Cx™ Engine, and others on RDA's chips.
The partnership puts industry-leading 3D sound capabilities in RDA's products for cellular, broadcast and IoT applications, while Auro gets to leverage RDA's robust global customer network to bring the immersive sound experience to more audiences. Since its inception, more than 2 billion RDA units have been incorporated into mobile handsets, set-top boxes, MP3 players and other wireless and consumer electronic devices and sold in China, Southeast Asia, India, the Middle East, Africa, Russia, and Latin America.
"RDA has a proven track record and established credibility in the global market," said Auro CEO Wilfried Van Baelen. "As a leading chip vendor in China, it was natural to align our brand with RDA that has global name recognition and respect to help us expand our reach and bring industry-leading sound to new markets."
"Leveraging the Auro brand will bring unprecedented credibility to our consumer products," said Dr. Leo Li, Chairman of RDA Microelectronics commented, "We're excited to be able to offer our customers the best immersive sound the industry has to offer by way of our collaboration with Auro Technologies, ensuring that end users get the best possible audio experience wherever our chips are embedded."
For any further information about this collaboration, please get in contact through Auro Technologies' media email address.
About Auro Technologies
Auro Technologies is a spin-off of the privately-owned Galaxy Studios Group, renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. After 150 years of evolution in sound recording and reproduction, Wilfried Van Baelen (CEO Auro Technologies and Galaxy Studios) revolutionized sound by bringing "Immersive Sound" (sound in 3D) as an end-to-end solution for all markets with his Auro-3D® format. The addition of the missing and final dimension in sound (height) combined with Auro-3D's® groundbreaking technologies provides a natural immersive sound experience unlike anything you've heard before, creating a new emotional level of entertainment in music, movies, games, events, etc. The Auro-3D® technology suite offers easy-to-use and unprecedented levels of sound reproduction capabilities to the broadcast, digital cinema, home cinema, mobile, gaming, and automotive markets. To learn more about Auro Technologies or Auro-3D, please visit www.auro-technologies.com.
About RDA Microelectronics
RDA is a fabless semiconductor company that designs, develops and markets wireless system-on-chip and radio-frequency semiconductors for cellular, connectivity and broadcast applications. The Company's product portfolio currently includes baseband, radio-frequency front-end modules, power amplifiers, transceivers, Bluetooth system-on-chip, Wi-Fi, Bluetooth and FM combo chips, FM radio receivers, set-top box tuners, analog mobile television receivers, CMMB mobile television receivers, walkie-talkie transceivers and LNB satellite down converters. For more information, please visit www.rdamicro.com.
Media contact
Tim Williams
Diffusion PR for Auro Technologies
auro@diffusionpr.com
1.646.571.0120
Miao Yu
PR for RDA Microelectronics
miaoyu@rdamicro.com
+86-21-80213000 ext. 1608
