AMSTERDAM, July 18, 2011 /PRNewswire-Asia/ --
- Sumitomo Mitsui Becomes First Japanese Leasing Company to Install Mobileye's Collision Prevention Assistance System
Mobileye, the global leader in driver safety systems and collision prevention and mitigation technologies, today announces major win in the Japanese market. Mobileye's unique vision-based platform, driven by its proprietary chipset and algorithms, works as a third eye, analyzing the risk of forward collision, lane departure, insufficient following distance and pedestrian hazards in real time through visual and audio alerts.
Sumitomo Mitsui Auto Service Co. Ltd., the top leasing company in Japan with an inventory of 540,000 vehicles, will integrate Mobileye's real-time driver assistance solution into its leased vehicle offering. Mobileye provides additional safety assurance for Sumitomo Mitsui's drivers, as well as those sharing the road, in an effort to prevent and mitigate accidents. The company is currently equipping its own fleet with Mobileye C2-270 collision prevention systems, and soon will begin equipping its customers' vehicles. Sumitomo Mitsui believes that the excellent driver safety functions in Mobileye's product offering can help it achieve a high penetration rate in its customers' fleets over the next months and years.
"Driver safety is an issue in all parts of the world, on all roads, and affects all people. We are pleased to see companies like Sumitomo Mitsui leading their market by implementing technology to assist drivers in collision prevention and mitigation, while enhancing good judgment and improving driver behavior" said Isaac Litman, CEO of Mobileye Products. "We are encouraged by the number of leasing companies that are linking driving safety to business results, customer satisfaction, general public safety and social responsibility by equipping customers with the best possible technology solution for collision prevention."
About Mobileye
Mobileye is the technology leader in Advanced Driver Assistance Systems (ADAS), advancing driver safety through collision prevention and mitigation. Mobileye is headquartered in The Netherlands with offices in the United States, Israel, Cyprus and Japan, and research and development operations in the United States and Israel. For more information, please visit: http://www.mobileye.com.
Press Contacts:
Mobileye
Tel: +972-2-5417384
Email: yfat.virzer@mobileye.com
