TOKYO, Dec. 11, 2013 /PRNewswire/ -- For the mobile game industry, opportunities are no longer as easy to obtain as in the early days, and failure to advance means to lose ground. How can a company stand out amongst fierce competition? The answer: through constant innovation and persistent exploration. Recently, Avazu, a company originating in Europe and providing the top platform of Integrated Oversea Promotion in China, has demonstrated its trailblazer spirit in this industry, and now it looks to recruit industry talents to establish its first branch in Japan. The preparation work will be completed at the end of the year. Avazu will enter the Japanese market in 2014, with intentions to expand the business internationally.
(Photo: https://www.dropbox.com/s/8br33f40ez4vlx0/%E9%99%88%E9%9C%87%E6%96%B9_%E5%89%AF%E6%9C%AC.jpg )
Avazu is a world-leading international ad company dedicated to global programmatic ad exchange trading with diversified product service and results-oriented charging method (CPI, CPA, CPS, ROI, CPL). Avazu DSP (Demand-Side Platform) meets the demands of advertisers, and Avazu Tracking and Avazu Private Exchange are for the publishers. Corporate headquarters in Shanghai oversees mobile games overseas promotion and other relevant global business, with targeted devices including PCs, mobiles and tablet PCs. According to current transaction volumes, Avazu is Asia's largest company engaging in programmatic ad exchange. Avazu's game clients typically are in the dominant market position, with programmatic ad buying for cellphone traffic in Europe, Southeast Asia, South America and Africa benefitting clients directly.
Avazu is aware of the upcoming challenges of entering the Japanese market. Unlike other counterparts, the Japanese mobile game market has thrived since the beginning of this century, meaning there is more historical data and experience to make predictions in that market than in others. Meanwhile, the industry of mobile gaming is developing at an amazing speed, moving all Asian markets forward. According to a report by Mobile Content Forum, the sale revenue of smart phone games in Japan reached 260 billion JPY (approximately 16.372 billion RMB) in 2012, over 5.4 times that of 2011's 48.1 billion JPY (approximately 3.029 billion RMB). NHN Japan announced on November 25, 2013 that the number of global users of "Line", an IM App under its company, is over 300 million, indicating bright prospects.
However, it is well known that the Japanese market is full of hardship. Many game giants suffered huge failures because they did not fully understand local user preferences. Huge gaps make it difficult for overseas and domestic games to enter into one another's markets. Even industrial giants struggle to improve their businesses in such a closed market. For example, GREE, a typical Japanese company with huge success in the Japanese domestic market, intended to expand overseas following the same rules. Superficially, GREE cooperated with Tencent, while the upper level of the company still executed the decision-making, product-planning and marketing promotion in a typical Japanese way. As a result, it had to withdraw from the Chinese market, becoming a warning case in this industry.
Avazu has realized this problem and tried its best to solve it. Plenty of local talents from traditional advertising and IT industries have joined Avazu group, which is building a completely localized cooperative approach to match the development of the Japanese industry, helping the local CP to open the market, creating new sources of revenues and interests. However, entering the Japanese market is merely the first step; Avazu is currently building its global strategic layout, aiming to provide the most professional and efficient promotions service to global clients. This is Avazu, the future leading digital advertising company!
Contact:
Zhengfang Chen
0081-08058822888
Zhengfang.Chen@avazu.net
