BEIJING, July 22 /PRNewswire-Asia/ -- Baidu, Inc. (Nasdaq: BIDU), the leading Chinese language Internet search provider, today announced its unaudited financial results for the second quarter ended June 30, 2010(1).
(Logo: http://www.prnasia.com/sa/200811032131.jpg )
Second Quarter 2010 Highlights
-- Total revenues in the second quarter of 2010 were RMB1.914 billion
($282.3 million), a 74.4% increase from the corresponding period in
2009.
-- Operating profit in the second quarter of 2010 was RMB971.8 million
($143.3 million), a 129.8% increase from the corresponding period in
2009.
-- Net income in the second quarter of 2010 was RMB837.4 million ($123.5
million), a 118.5% increase from the corresponding period in 2009.
Diluted earnings per ADS(2) for the second quarter of 2010 was RMB2.40
($0.35); diluted earnings per ADS excluding share-based compensation
expenses (non-GAAP) for the second quarter of 2010 was RMB2.46 ($0.36).
(1) This announcement contains translations of certain RMB amounts into
U.S. dollars at specified rates solely for the convenience of the
reader. Unless otherwise noted, all translations from RMB to U.S.
dollars are made at a rate of RMB6.7815 to US$1.00, the effective noon
buying rate as of June 30, 2010 in The City of New York for cable
transfers of RMB as certified for customs purposes by the Federal
Reserve Bank of New York.
(2) Effective on May 12, 2010, Baidu adjusted the ratio of its American
depositary shares ("ADSs") representing Class A ordinary shares from
one (1) ADS for one (1) share to ten (10) ADSs for one (1) share. All
earnings per ADS figures in this announcement give effect to the
forgoing ADS to share ratio change.
"Baidu's record top and bottom line results reflect the healthy growth of our customer base and continued improvements in monetization efficiency," said Robin Li, Baidu's chairman and chief executive officer. "This quarter's strong performance also underscores the vast Internet market opportunities for us and the growing appreciation for search engine marketing in China."
Mr. Li added, "Baidu continues to focus on user experience and has many initiatives on this front to ensure Baidu remains at the center of China's Internet ecosystem."
Jennifer Li, Baidu's chief financial officer, commented, "Effective execution resulted in impressive revenue growth and healthy margin improvements for second quarter 2010. Over the next quarters, we will continue to aggressively invest in R&D, sales and infrastructure to drive innovation, enhance monetization and support our growth."
Second Quarter 2010 Results
Baidu reported total revenues of RMB1.914 billion ($282.3 million) for the second quarter of 2010, representing a 74.4% increase from the corresponding period in 2009.
Online marketing revenues for the second quarter of 2010 were RMB1.913 billion ($282.2 million), representing a 74.5% increase from the corresponding period in 2009. Baidu had about 254,000 active online marketing customers in the second quarter of 2010, representing a 25.1% increase from the corresponding period in 2009 and a 14.9% increase from the previous quarter. Revenue per online marketing customer for the second quarter was approximately RMB7,500 ($1,106), a 38.9% increase from the corresponding period in 2009 and a 27.1% increase from the previous quarter.
Traffic acquisition cost (TAC) as a component of cost of revenues was RMB185.6 million ($27.4 million), representing 9.7% of total revenues, as compared to 16.0% in the corresponding period in 2009 and 13.2% in the first quarter of 2010. The decrease in TAC as a percentage of total revenues is primarily due to the quality improvement of Baidu Union traffic.
Bandwidth costs as a component of cost of revenues were RMB67.9 million ($10.0 million), representing 3.5% of total revenues, compared to 4.6% in the corresponding period in 2009. Depreciation costs as a component of cost of revenues were RMB83.6 million ($12.3 million), representing 4.4% of total revenues, compared to 5.5% in the corresponding period in 2009.
Selling, general and administrative expenses were RMB265.0 million ($39.1 million), representing an increase of 47.1% from the corresponding period in 2009, primarily due to increased headcount cost and marketing expenses.
Research and development expenses were RMB159.3 million ($23.5 million), a 66.2% increase from the corresponding period in 2009. The increase was primarily due to increased R&D personnel expenses.
Share-based compensation expenses, which were allocated to related operating costs and expense line items, were RMB21.6 million ($3.2 million) in the second quarter of 2010, compared to RMB19.5 million in the previous quarter and RMB22.9 million in the corresponding period in 2009.
Operating profit was RMB971.8 million ($143.3 million), representing a 129.8% increase from the corresponding period in 2009. Operating profit excluding share-based compensation expenses (non-GAAP) was RMB 993.4 million ($146.5 million), a 122.9% increase from the corresponding period in 2009.
Income tax expense was RMB140.5 million ($20.7 million), compared to an income tax expense of RMB51.1 million in the corresponding period in 2009. The effective tax rate for the second quarter of 2010 was 14.4% as compared to 12.8% in the previous quarter and 11.8% for the corresponding period in 2009. The increase in effective tax rate was due to a new tax circular issued in the second quarter resulting in changes to the applicable tax for one of our subsidiaries in China.
Net income was RMB837.4 million ($123.5 million), representing a 118.5% increase from the corresponding period in 2009. Basic and diluted earnings per ADS for the second quarter of 2010 amounted to RMB2.41 ($0.36) and RMB2.40 ($0.35), respectively.
Net income excluding share-based compensation expenses (non-GAAP) was RMB859.0 million ($126.7 million), a 111.5% increase from the corresponding period in 2009. Basic and diluted earnings per ADS excluding share-based compensation expenses (non-GAAP) for the second quarter of 2010 amounted to RMB2.47 ($0.36) and RMB2.46 ($0.36), respectively.
As of June 30, 2010, the Company had cash, cash equivalents and short-term investments of RMB5.913 billion ($872.0 million). Net operating cash inflow and capital expenditures for the second quarter of 2010 were RMB1.240 billion ($182.8 million) and RMB181.6 million ($26.8 million), respectively.
Adjusted EBITDA (non-GAAP), defined in this announcement as earnings before interest, taxes, depreciation, amortization, other non-operating income and share-based compensation expenses, was RMB1.104 billion ($162.8 million) for the second quarter of 2010, representing a 112.0% increase from the corresponding period in 2009.
Outlook for Third Quarter 2010
Baidu currently expects to generate total revenues in an amount ranging from RMB2.200 billion ($324.4 million) to RMB2.260 billion ($333.3 million) for the third quarter of 2010, representing a 72% to 77% year-over-year increase. This forecast reflects Baidu's current and preliminary view, which is subject to change.
Conference Call Information
Baidu's management will hold an earnings conference call at 8:00 PM on July 21, 2010 U.S. Eastern Time (8:00 AM on July 22, 2010 Beijing/Hong Kong time).
Dial-in details for the earnings conference call are as follows:
US: +1.857.350.1676
UK: +44.207.365.8426
Hong Kong: +852.3002.1672
Passcode for all regions: 91851178
A replay of the conference call may be accessed by phone at the following number until July 28, 2010:
International: +1.617.801.6888
Passcode: 25736168
Additionally, a live and archived webcast of this conference call will be available at http://ir.baidu.com .
About Baidu
Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs currently trade on the NASDAQ Global Select Market under the symbol "BIDU". Each of Baidu's Class A ordinary shares is represented by 10 ADSs.
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, the outlook for the third quarter 2010 and quotations from management in this announcement, as well as Baidu's strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to fourth parties. Statements that are not historical facts, including statements about Baidu's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies; our future business development, including development of new products and services; our ability to attract and retain users and customers; competition in the Chinese and Japanese language Internet search markets; competition for online marketing customers; changes in our revenues and certain cost or expense items as a percentage of our revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese language Internet search market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers and general economic conditions in China, Japan and elsewhere. Further information regarding these and other risks is included in our annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of July 21, 2010, and Baidu undertakes no duty to update such information, except as required under applicable law.
About Non-GAAP Financial Measures
To supplement Baidu's consolidated financial results presented in accordance with GAAP, Baidu uses the following measures defined as non-GAAP financial measures by the SEC: adjusted EBITDA, operating profit excluding share-based compensation expenses, net income excluding share-based compensation expenses, and basic and diluted earnings per ADS excluding share-based compensation expenses. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the tables captioned "Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures" and "Reconciliation from net cash provided by operating activities to adjusted EBITDA" set forth at the end of this release.
Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain expenses, particularly share-based compensation expenses, that may not be indicative of its operating performance or financial condition from a cash perspective. We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to Baidu's historical performance and liquidity. Baidu has computed its non-GAAP financial measures using the same consistent method from quarter to quarter since April 1, 2006. We believe these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude share-based compensation charge that has been and will continue to be for the foreseeable future a significant recurring expense in our results of operations. A limitation of using non-GAAP adjusted EBITDA is that it does not include all items that impact our net income for the period. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from each non-GAAP measure. The accompanying tables have more details on the reconciliations between GAAP financial measures that are most directly comparable to the non-GAAP financial measures.
For investor and media inquiries, please contact:
China
Victor Tseng
Baidu, Inc.
Phone: +86-10-5992-7244
Email: ir@baidu.com
Cynthia He
Brunswick Group LLC
Phone: +86-10-6566-2256
Email: che@brunswickgroup.com
U.S.
Ms. Kate Tellier
Brunswick Group LLC
Phone: +1-212-333-3810
Email: ktellier@brunswickgroup.com
Baidu, Inc.
Condensed Consolidated Balance Sheets
June 30, December 31, June 30,
(in RMB thousands) 2010 2009 2009
Unaudited Audited Unaudited
ASSETS
Current assets:
Cash and cash equivalents 4,154,849 4,199,889 2,918,670
Short-term investments 1,758,412 381,149 435,624
Accounts receivable, net 198,867 161,610 134,405
Other assets, current 113,393 91,067 83,031
Deferred tax assets, net 14,413 9,157 11,168
Total current assets 6,239,934 4,842,872 3,582,898
Non-current assets:
Fixed assets, net 1,152,685 997,557 801,359
Intangible assets, net 117,562 122,595 120,079
Goodwill 63,691 63,691 54,082
Long-term investments, net 53,057 14,308 12,295
Deferred tax assets, net 33,799 33,799 27,679
Other assets, non-current 119,483 82,153 71,237
Total non-current assets 1,540,277 1,314,103 1,086,731
TOTAL ASSETS 7,780,211 6,156,975 4,669,629
LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
Accounts payable and accrued
liabilities, current 888,343 749,861 485,161
Customer advances and deposits,
current 716,866 607,828 406,044
Deferred revenue 45,760 42,035 9,167
Total current liabilities 1,650,969 1,399,724 900,372
Non-current liabilities:
Long-term payable for business
acquisition 4,150 4,150 --
Deferred Income, non-current 5,000 -- --
Total non-current liabilities 9,150 4,150 --
Total liabilities 1,660,119 1,403,874 900,372
Shareholders' equity
Class A Ordinary Shares, Par value
US$0.00005 per share, 825,000,000
shares authorized, and 26,298,960
shares and 26,585,811 shares issued
and outstanding as at December 31,
2009 and June 30, 2010 11 11 11
Class B Ordinary Shares, Par value
US$0.00005 per share, 35,400,000
shares authorized, and 8,454,332
shares and 8,214,332 shares issued
and outstanding as at December 31,
2009 and June 30, 2010 4 4 4
Additional paid-in capital 1,477,570 1,426,070 1,364,543
Accumulated other comprehensive
loss (115,923) (113,513) (115,104)
Retained earnings 4,758,430 3,440,529 2,519,803
Total shareholders' equity 6,120,092 4,753,101 3,769,257
TOTAL LIABILITIES AND SHAREHOLDERS'
EQUITY 7,780,211 6,156,975 4,669,629
Baidu, Inc.
Condensed Consolidated Statements of Income
For the Three Months Ended
(in RMB thousands except for share, June 30, June 30, March 31,
per share information) 2010 2009 2010
Unaudited Unaudited Unaudited
Revenues:
Online marketing services 1,913,467 1,096,624 1,293,396
Other services 927 845 519
Total revenues 1,914,394 1,097,469 1,293,915
Operating costs and expenses:
Cost of revenues (note 1, 2) (518,336) (398,591) (426,405)
Selling, general and
administrative (note 2) (265,003) (180,204) (214,568)
Research and development (note 2) (159,271) (95,853) (122,129)
Total operating costs and expenses (942,610) (674,648) (763,102)
Operating profit 971,784 422,821 530,813
Other income:
Interest income 15,069 7,588 11,374
Exchange loss, net (23) (1) (1)
Gain and loss from equity method
investments 243 -- 247
Other income, net (9,201) 3,913 8,797
Total other income 6,088 11,500 20,417
Income before income taxes 977,872 434,321 551,230
Income taxes (140,508) (51,061) (70,693)
Net income 837,364 383,260 480,537
Earnings per share for Class A and
Class B ordinary shares:
Basic 24.07 11.09 13.82
Diluted 23.98 11.02 13.77
Earnings per ADS (1 Class A ordinary
share=10 ADSs):
Basic 2.41 1.11 1.38
Diluted 2.40 1.10 1.38
Weighted average aggregate number of
Class A and Class B ordinary shares
outstanding:
Basic 34,794,808 34,571,453 34,766,823
Diluted 34,912,940 34,785,181 34,894,049
(1) Cost of revenues are detailed as
follows:
Business tax and surcharges (121,627) (67,877) (81,301)
Traffic acquisition costs (185,642) (175,445) (171,349)
Bandwidth costs (67,927) (50,050) (58,012)
Depreciation costs (83,627) (60,106) (65,888)
Operational costs (57,743) (43,472) (48,256)
Share-based compensation expenses (1,770) (1,641) (1,599)
Total cost of revenues (518,336) (398,591) (426,405)
(2) Includes share-based compensation
expenses as follows:
Cost of revenues (1,770) (1,641) (1,599)
Selling, general and administrative (9,064) (10,912) (8,593)
Research and development (10,757) (10,332) (9,339)
Total share-based compensation
expenses (21,591) (22,885) (19,531)
Reconciliations of non-GAAP results of operations measures to the nearest
comparable GAAP measures (*) (in RMB thousands, unaudited)
Three months ended June 30, 2009
GAAP Result Adjustment Non-GAAP Results
Operating profit 422,821 22,885 445,706
Three months ended June 30, 2009
GAAP Result Adjustment Non-GAAP Results
Net income 383,260 22,885 406,145
Three months ended March 31, 2010
GAAP Result Adjustment Non-GAAP Results
Operating profit 530,813 19,531 550,344
Three months ended March 31, 2010
GAAP Result Adjustment Non-GAAP Results
Net income 480,537 19,531 500,068
Three months ended June 30, 2010
GAAP Result Adjustment Non-GAAP Results
Operating profit 971,784 21,591 993,375
Three months ended June 30, 2010
GAAP Result Adjustment Non-GAAP Results
Net income 837,364 21,591 858,955
(*) The adjustment is only for share-based compensation.
Reconciliation from net cash provided by operating activities to adjusted
EBITDA(*) (in RMB thousands, unaudited)
Three Three Three
months As a months As a months As a
ended % of ended % of ended % of
June 30, total March 31, total June 30, total
2009 revenues 2010 revenues 2010 revenues
Net cash provided
by operating
activities 519,052 47% 432,169 33% 1,239,850 65%
Changes in assets
and liabilities,
net of effects of
acquisitions (37,741) -3% 158,711 12% (270,138) -14%
Income taxes
expenses 51,061 5% 70,693 5% 140,508 7%
Interest income
and other, net (11,500) -1% (20,417) -2% (6,088) 0%
Adjusted EBITDA 520,872 48% 641,156 48% 1,104,132 58%
(*) Definition of adjusted EBITDA: earnings before interest, taxes,
depreciation, amortization, other non-operating income, and
share-based compensation expenses.
