Baidu Appoints Dr. William I. Chang as Chief Scientist

BEIJING, Dec. 6 /Xinhua-PRNewswire/ -- Baidu.com, Inc. (Nasdaq: BIDU),

the leading Chinese language Internet search provider, announced today that

Dr. William I. Chang, 43, has been appointed Chief Scientist, effective

January 2007. A recognized leader in search technology, online community,

and advertising business models, Dr. Chang will lead Baidu’s unceasing

efforts to enhance user and customer satisfaction for existing and new

services.

(Logo: http://www.prnasia.com/sa/20061108200349-06.jpg )

"William has been, and still is, a pioneer in the field of search," said

Robin Li, Baidu Chairman and CEO. "Technological superiority is vital to

expanding our command of the Internet search market and I am delighted to

welcome an expert of William’s calibre to our team."

Dr. Chang created the highly successful Infoseek natural language search

engine for both the Web and enterprise applications (Ultraseek), and was the

CTO of Infoseek and VP of Strategy of Go Network, when Disney acquired the

company.

"I am very excited to join an incredibly talented organization, and one

of the most dynamic and promising companies not only in China but in the

world. I look forward to the challenge and opportunity of guiding further

innovation at Baidu," Dr. Chang commented on his new position.

Dr. Chang earned an undergraduate degree in mathematics from Harvard and

a PhD in computer science from the University of California, Berkeley for his

breakthrough work in text search. At the renowned Cold Spring Harbor

Laboratory, Dr. Chang mapped a genome and invented a protein sequence search

methodology. More recently, he created a contextual advertising product at

Sentius Corporation, and founded Affini, Inc.

About Baidu

Baidu.com, Inc. is the leading Chinese language Internet search provider.

As a technology-based media company, Baidu aims to provide the best way for

people to find information. In addition to serving individual Internet

search users, Baidu provides an effective platform for businesses to reach

potential customers. Baidu’s ADSs, each of which represents one Class A

ordinary share, are currently trading on the NASDAQ Global Market under the

symbol “BIDU”.