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Birkenstock Sends Out Fresh Signal Against Brand Piracy

Manpex (China) Limited
2009-06-05 16:22 4856

VETTELSCHOSS, Germany, June 8 /PRNewswire-Asia/ -- Birkenstock Orthopadie GmbH & Co. KG has struck a renewed blow against brand piracy. In Hangzhou, capital of the Chinese province of Zhejiang, several thousand pairs of counterfeit Birkenstock models have been seized at a trading enterprise.

(Photo: http://www.prnasia.com/sa/2009/06/05/200906051152.jpg )

The copies discovered, which included Birkenstock classics such as 'Arizona', 'Boston' and 'Gizeh', were intended both for the Chinese and international markets. The goods seized were placed under lock and key by employees of the Administration for Industry and Commerce (AIC), which acts nationwide in China to combat trademark infringement and competition violations.

"Within a very short period of time, we have acted successfully against brand piracy in China for a second time," said Bernd Hillen, brand manager and authorized officer for Birkenstock Orthopadie GmbH & Co. KG. "As a long-established company, protecting our brand is important if we are to safeguard our business and the jobs in Germany that are associated with it. Through a range of measures, we will continue to act vigorously to combat product and brand piracy in the future worldwide."

With this step, family-run Birkenstock has reacted to the ever-increasing number of imitation products appearing around the world. According to the Organization for Economic Co-operation and Development (OECD), product piracy leads to annual losses worldwide of 200 billion US dollars. In Germany alone, the loss amount is estimated to around 25 billion euros per year.

About Birkenstock

Based in Vettelschoss, Rhineland-Palatinate, Birkenstock Orthopadie GmbH & Co. KG can look back on a tradition dating from 1774. Inventor of the flexible deep cork-footbed sandal and the Blue Footbed, the company develops and markets high-quality sandals and shoes. Birkenstock manufactures only in Germany, and sells its current range of around 250 products worldwide in over 80 countries.

China Sole Distributor: Manpex (China) Limited

Tel: 010-67755901

Distribution:

Birkenstock Concept Shops:

1) Sun Dong An apm Store: Shop 220, FL.2, Sun Dong An Plaza, No.138

Wangfujing Street, Dongcheng District, Beijing

2) Raffles City Store: Shop 02-17A,2/F,Raffles City Beijing, No 1-1,

Dongzhimen South Street, Dongcheng District, Beijing

3) World Trade Center: Shop 349, FL. 3, World Trade Center Skirt Building

Shopping Mall, No. 371-375 Huanshi Rd. (E), Guangzhou

C.P.U. Chain Stores at:

Beijing, Shanghai, Guangzhou, Tianjin, Suzhou, Dalian and Chengdu

Source: Manpex (China) Limited
Keywords: Food/Beverages
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