Bitauto Holdings Limited Announces Pricing of Initial Public Offering on NYSE

BEIJING, Nov. 17, 2010 /PRNewswire-Asia/ -- Bitauto Holdings Limited ("Bitauto" or the "Company") (NYSE: BITA), a leading provider of Internet content and marketing services for China's fast-growing automotive industry, today announced that its initial public offering of 10,600,000 American Depositary Shares ("ADSs"), each representing one ordinary share of the Company, was priced at $12.00 per ADS. The ADSs will begin trading on the New York Stock Exchange today, November 17, 2010, under the symbol "BITA."

Of the 10,600,000 ADSs being offered, 9,000,000 ADSs are offered by Bitauto, and 1,600,000 ADSs are offered by the selling shareholders. The underwriters have been granted a 30-day option to purchase up to an additional 1,590,000 ADSs from Bitauto.

Citigroup Global Markets Inc. and UBS AG are serving as joint bookrunners for the offering. The co-managers of the offering are Oppenheimer & Co. and Lazard Capital Markets LLC.

Bitauto's registration statement relating to these securities has been declared effective by the United States Securities and Exchange Commission. This news release does not constitute an offer to sell or a solicitation of an offer to buy the securities described herein, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

The offering of the securities is made only by means of a prospectus forming a part of the effective registration statement. A copy of the prospectus relating to the offering may be obtained by contacting Citigroup Global Markets Inc., Brooklyn Army Terminal, 140 58th Street, 8th Floor, Brooklyn, NY 11220, Attn: Prospectus Department, phone +1-800-831-9146 or email batprospectusdept@citi.com, or UBS Investment Bank, 299 Park Avenue, New York, NY 10171, United States of America, phone: +1-888-827-7275, Attn: Prospectus Department.

About Bitauto Holdings Limited

Bitauto Holdings Limited (NYSE: BITA) is a leading provider of Internet content and marketing services for China's fast-growing automotive industry. The Company's bitauto.com and ucar.cn websites are the most visited automotive vertical websites in China for new and used automobile pricing information, and Bitauto's digital marketing solutions business, conducted through Beijing C&I Advertising Company Limited ("CIG"), is the largest Internet advertising agency for automakers in China in terms of total value of advertisement placements, all according to iResearch.

Bitauto.com provides car buyers with up-to-date new automobile pricing information, reviews and consumer feedback. Through its proprietary web-based Easypass platform, bitauto.com also provides online marketing services to dealers and makers of new cars in China by enabling them to create their own online showrooms, upload pricing and promotional information, place advertisements, establish their own virtual call centers and manage inventories. Ucar.cn offers similar services to China's used car market, leveraging a proprietary web-based online marketing platform called Transtar. CIG provides automakers with one-stop digital marketing solutions, including website creation and maintenance, online public relations, online marketing campaigns and advertising agent services.

For more information about the Company, please visit corp.bitauto.com.