Bitauto to Present at the UBS Greater China Conference 2011

BEIJING, Jan. 10, 2010 /PRNewswire-Asia-FirstCall/ -- Bitauto Holdings Limited ("Bitauto" or the "Company") (NYSE: BITA), a leading provider of internet content and marketing services for China's fast-growing automotive industry, today announced that it will present at the UBS Greater China Conference 2011 to be held from January 17 to 21, 2011, at the Pudong Shangri-la Hotel in Shanghai.

Mr. Andy Zhang, Chief Financial Officer of Bitauto is scheduled to present from 8:30 a.m. to 9:30 a.m. on Tuesday, January 18, and will be available to meet with investors on both January 18 and 19.

For more information regarding this conference, please contact your UBS institutional sales representative.

About Bitauto Holdings Limited

Bitauto Holdings Limited (NYSE: BITA) is a leading provider of internet content and marketing services for China's fast-growing automotive industry. The Company's bitauto.com and ucar.cn websites provide consumers with up-to-date new and used automobile pricing information, specifications, reviews and consumer feedback. The Company also distributes its dealer customers' automobile pricing and promotional information through its partner websites, including major portals operated by Tencent, Sina, Netease, Yahoo China and Tom Online.

Bitauto manages its businesses in three segments, namely bitauto.com business, ucar.cn business and digital marketing solutions business. The Company's bitauto.com business provides subscription services to new automobile dealers that enable them to list pricing and promotional information on the Company's bitauto.com website and partner websites and to interact with consumers through the Company's virtual call center. The Company also provides advertising services to dealers and automakers on its bitauto.com website. The Company's ucar.cn business provides listing services to used automobile dealers that enable them to display used automobile inventory information on the Company's ucar.cn website and partner websites. The Company also provides advertising services to used automobile dealers and automakers with certified pre-owned automobile programs on its ucar.cn website. The Company's digital marketing solutions business provides automakers with one-stop digital marketing solutions, including website creation and maintenance, online public relations, online marketing campaigns and advertising agent services.

For more information about the Company, please visit corp.bitauto.com.