Boost Your Brand's Strategy with Cause Marketing

NEW YORK, Sept. 24, 2015 /PRNewswire/ -- With more than 9 in 10 consumers likely to switch brands to one associated with a good cause¹, cause marketing provides a unique opportunity for small businesses to build positive brand awareness, strengthen customer loyalty and employee pride, and make a difference within the community.  There's long been a strong connection between entrepreneurship and giving, and to build an effective and mutually beneficial partnership with a charity takes some planning. To get the highest impact from your cause marketing efforts:

• Choose a worthy cause. Ask questions and do research to ensure you are partnering with a cause that aligns with values and is significant to your target audience.
• Clearly communicate the message. Brands can do harm if the messages surrounding their social responsibility efforts are ambiguous and potentially misleading.
• Raise awareness and encourage participation. Depending on how you decide to promote the cause of your choosing, make certain that you are helping to raise awareness and are requesting your audience to participate in the online conversation.

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For further discussion on how to craft a cause marketing campaign, read PR Newswire's latest Small Business PR Toolkit post here: http://bit.ly/1gNHPd2.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Contact:
Amanda Eldridge
Director, Strategic Channels
201-360-6906
Amanda.eldridge@prnewswire.com

¹ http://www.conecomm.com/2015-global-csr-study