Materials Worth RMB1.08M Donated to Disaster Area
HONG KONG, May 16 /Xinhua-PRNewswire/ -- The 7.8 force earthquake that struck Sichuan on the afternoon of 12 May destroyed the homes of many locals, forcing them to sleep in the open. With limited clothing available in atrocious rainy weather, the victims urgently needed materials to protect them against the cold. In response, China's largest down apparel company Bosideng International Holdings Limited ("Bosideng" or the "Company";
stock code: 3998, together with its subsidiaries the "Group") has donated vital materials worth RMB1.08 million to the disaster area in Sichuan via the Cheungdu Red Cross, as an expression of compassion for the victims and a practical gift of warmth.
Bosideng adopted the fastest possible method for getting its donations to the affected area, instructing its subsidiary company in Chengdu to prepare cold-resistant materials worth RMB1.08 million and deliver them directly to the disaster zone. The General Manager of Bosideng Chengdu Company explained, "We have donated almost all of the materials stored at Bosideng Chengdu; at the same time, we have been encouraging our employees and retail sales staff to actively participate by donating blood. Several of our employees have also volunteered to join the rescue efforts."
While the Group was preparing its donation, its employees were also throwing themselves wholeheartedly into the relief efforts. For several years now, Bosideng has embraced a corporate culture of "creating consumer's sincerity with warmth of heart", as part of its commitment to fulfilling its corporate responsibilities. As a result, many parts of China have enjoyed the benefits of Bosideng's goodwill, including areas along the Great Wall, on both sides of the Huanghe River, and highland and snowbound districts.
Bosideng's Chairman and CEO, Mr. Gao Dekang promised, "We will keep our eyes closely on the disaster area and make sure we provide as much support as possible for the victims there, as part of efforts to help them rebuild their homes and their lives."
Issued by Porda International PR Company Limited for and on behalf of Bosideng International Holdings Limited. For further information, please contact:
Porda International (Finance) PR Company Limited
Harriet Lau / Karin Chen / Fiona Ko
Tel: +852-3150-6761 / 3150-6731 / 3150-3750
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Fax: +852-3150-6728
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