Brazilian Broadcasters Form Alliance to Promote HD Radio Broadcasting
COLUMBIA, Md., Nov. 2 /Xinhua-PRNewswire/ -- iBiquity Digital
Corporation, the developer and licenser of digital HD Radio technology, today
announced that Brazilian broadcasters have formed the "Brazilian Alliance for
Digital Radio" to support the deployment of HD Radio technology. The
announcement is the latest development in the country’s rapid adoption of
the HD Radio system. There are 16 radio stations in Brazil broadcasting with
HD Radio technology to a coverage area of 30 million people.
The Brazilian Alliance for Digital Radio is composed of the nation’s
major broadcast groups including the Brazilian Association of Radio and
Television Broadcasters (ABERT) and the Association of Broadcasters of Sao
Paulo (AESP).
"With close to 2,500 affiliated radio stations already supporting the
technology, we felt the need to establish an alliance for broadcasters to
work collectively on promoting HD Radio," said Acacio Costa, Coordinator of
the Brazilian Alliance for Digital Radio. "We are also working closely with
receiver manufacturers to support their product development and entry into
the market."
"iBiquity is working with broadcasters and equipment manufacturers to
ensure the successful rollout of HD Radio in Brazil," said Robert Struble,
President and CEO of iBiquity Digital. "As the largest country in South
America and a worldwide force in radio and television, Brazil has earned a
reputation as a global leader in broadcasting. We believe Brazil’s adoption
of HD Radio technology will send a powerful message about the many benefits
of this system -- both for broadcasters and listeners -- and inspire other
countries to move forward with the adoption of the technology."
Beyond Brazil and the United States, countries deploying or testing HD
Radio technology now include: Australia, Canada, France, Indonesia, Mexico,
New Zealand, Philippines, Poland, Switzerland, Thailand and Ukraine.
About iBiquity Digital
iBiquity Digital Corporation is the developer of the HD Radio(TM) system,
which is powering the AM/FM digital radio revolution. This transformational
technology allows AM and FM stations to broadcast digital signals in tandem
with their analog signals, providing broadcasters with a platform to offer
multiple channels of programming on the same frequency (multicasting);
crystal-clear sound; services like real-time weather and traffic; and
scrolling text. Over 1,000 U.S. HD Radio stations are on the air, available
to 90% of Americans, with more than 400 offering multicast channels.
