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CCID Consulting Analyzes Nokia's Move on Acquiring Symbian

2008-07-09 16:28 1668


BEIJING, July 9 /Xinhua-PRNewswire/ -- CCID Consulting, China’s leading research, consulting and IT outsourcing service provider, and the first Chinese consulting firm listed in Hong Kong (Hong Kong Stock Exchange: HK08235), analyzes Nokia’s move behind the Symbian acquisition.

On June 24, Nokia announces the acquisition of Symbian’s part stocks, valuing at euro 264 million, which makes Nokia Symbian’s exclusively-invested holding company. The intention of Nokia’s acquisition is obvious: improving Symbian’s global influence so as to strengthen Nokia’s leading position in smart phone field.

In 2007, global telecom industry and Internet service industry have undergone obvious changes, with convergence in communications and internet industries becoming increasingly significant. As Symbian’s largest shareholder, Nokia faces its competitors such as traditional enterprises Microsoft and Palm in smart phone OS field and new forces such as Google and Apple in communications field. How to exploit the advantages of Symbian camp, and make more and more terminal manufacturers use Symbian OS become the key to Nokia’s success in the global smart phone market. At this content, the acquisition improves Nokia’s layout in the smart phone OS field.

Firstly, Nokia’s acquisition will inhibit traditional OS manufacturers’ growth tendency such as Microsoft and Palm. In 2008Q1, only 21.25 million smart phones with Symbian OS were sold worldwide, but in 2007Q4, 220 million smart phones with Symbian OS were sold worldwide, which reviewed a significant downslide trend. In order to turn this unfavorable situation, Nokia announces the acquisition of Symbian; meanwhile, Nokia cooperates with AT&T, LG Electronics, Motorola, NTT DOCOMO, Samsung, Sony Ericsson, TI and Vodafone to establish Symbian’s foundation so as to drive development. This action will be helpful to Symbian’s global popularization, and the participations of AT&T and TI are also helpful to Symbian’s development in the highly potential American market.

Secondly, this acquisition will reply the challenge from Google and Apple. With the convergence tendency of telecom industry and Internet industry, IT giants such as Google and Apple has set foot in the communications field. Taking iPhone as an example, its exquisite industrial design and humanized operation interface has brought new philosophy to the smart phone field. Facing new forces’ impact, another strategy of Nokia’s acquisition is the exemption of Symbian OS’s patent royalty. Through this strategic implementation, Symbian will acquire support from third party software, which will become more important in the 3G era and widens the gap with Google and Apple.

In a word, because of acquiring Symbian and setting up Symbian foundation and exempting Symbian’s user charge, Microsoft and Palm tolling OS faces unprecedented challenges. Because of these actions, Nokia strangles Google and Apple’s potential growing space in communications field and Nokia’s advantage in smart phone field will be more evident.

About CCID Consulting

CCID Consulting Co., Ltd. (hereinafter known as CCID Consulting), the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) of Hong Kong (stock code: 8235.HK), is directly affiliated with China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen, Wuhan and Chengdu, with over 300 professional consultants after many years of development. The company’s business scope has covered over 200 large and medium-sized cities in China.

Based on major areas of competitiveness: industrial resources, information technology and data channels, CCID Consulting provides customers with public policy establishment, industry competitiveness upgrading, development strategy and planning, marketing strategy and research, HR management, IT programming and management. CCID Consulting’s customers range from industrial users in electronics, telecommunications, energy, finance, automobile, to government departments at all levels and diversified industrial parks. CCID Consulting commits itself to becoming the No. 1 advisor for enterprise management, the No. 1 consultancy for government decisions and the No. 1 brand for informatization consulting.

For more information, please contact:

Cynthia Liu

Coordinating Manager

CCID Consulting Co., Ltd.

Tel: +86-10-8855-9080

Email: liuyan@ccidconsulting.com

Source: CCID Consulting Co., Ltd.
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