CCID Consulting: China's DTV STB Market Has Explosive Growth

BEIJING, Sept. 16 /Xinhua-PRNewswire/ -- CCID Consulting, China’s leading research, consulting and IT outsourcing service provider, and the first Chinese consulting firm listed in Hong Kong (Hong Kong Stock Exchange: HK08235), recently released its article on China’s DTV STB market.

In 2008H1, China’s STB market has rapid development. CCID Consulting’s data shows that the sales volume of China’s STB market reached 11.69 million sets in 2008H1, up 110.1% year-on-year.

In 2008H1, the arrival of the Olympic Games brings abundant orders for enterprises. The sales revenue in 2008H1 reaches 4.181 billion Yuan, up 73.6% year-on-year. The sales volume of high-end STBs increases, such as HD, which postpones STBs’ price fall. STBs’ sales revenue grows in step with sales volume.

Jiuzhou has excellent presentation in domestic and international market in 2008Q2. Changhong has stable presentation in 2008Q2, which ranks first with market share of 13.6%. DVN is the top three, with a market share of 11.7%; Skyworth ranks fourth, market share is 10.5%. With sales volume’s rapid growth, besides TOP10, other brands also have preferable presentation, improving their market shares significantly.

Figure 1: Brand Sales Structure of China’s DTV STB Market in 2008H1

http://www.ccidconsulting.com/upload/13797.jpg

Source: CCID Consulting, July 2008

In 2008H1, Beijing, Shanghai, Shenzhen and Tianjin launched digital terrestrial television; Qinhuangdao, Qingdao, Shenyang and Guangzhou will start digital terrestrial television, but terrestrial STB which faces ordinary residents has not appeared. Some brands have launched digital terrestrial television, such as TOSHIBA, which are sold in Beijing and Qingdao. Integrated machine integrates STB’s functions into television. Integrated sale will affect the sales volume of STB. As for satellite DTV, despite the successful launch of Chinasat 9 satellite on June 9, satellite’s live broadcasting policy and terrestrial carriers have not been fixed. Sales volume of satellite STB remains stagnant; in 2008H1, China Telecom pays more attention to the development of IPTV and enlarges investment in purchasing STB.

Table 1: Structure Change of China’s DTV STB Sales Volume in 2008H1

Unit: 10,000 Sets H1 2007 % Share H1 2008 % Share GR Y/Y

Cable 512.8 92.2% 1,112.8 95.2% 117.0%

Terrestrial 11.9 2.1% 14.0 1.2% 17.6%

Satellite 4.6 0.8% 6.3 0.5% 37.0%

IP 27.1 4.9% 35.8 3.1% 32.1%

Total 556.4 100.0% 1,168.9 100.0% 110.1%

Source: CCID Consulting, July 2008

Note: In ground DTV STB data, onboard mobile data include DTV

unity machine; satellite users doesn’t include illegal users

China’s STBs’ sales regions are focused in North China, East China and South China, which correlate with advanced economies, large population bases and the State Administration of Radio Film and Television’s layout. In 2008H1, cable DTV users in Guangdong, Jiangsu, Guangxi and Zhejiang increase rapidly; south China and east China has the largest sales volume.

Figure 2: Regional Markets’ Sales Volume Structure of China’s DTV STB Market in 2008H1

http://www.ccidconsulting.com/upload/13798.jpg

Source: CCID Consulting, July 2008

In 2008H2, with the approach of Olympic Games, DTV will enter rapid development period in July, but in August and September, affected by Olympic Games, CCID Consulting forecasts the sales volume of STB will decrease and 2008H2 will maintain a similar market size as of 2008H1.

About CCID Consulting

CCID Consulting Co., Ltd. (hereinafter known as CCID Consulting), the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) of Hong Kong (stock code: 8235.HK), is directly affiliated with China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen, Wuhan and Chengdu, with over 300 professional consultants after many years of development. The company’s business scope has covered over 200 large and medium-sized cities in China.

Based on major areas of competitiveness: industrial resources, information technology and data channels, CCID Consulting provides customers with public policy establishment, industry competitiveness upgrading, development strategy and planning, marketing strategy and research, HR management, IT programming and management. CCID Consulting’s customers range from industrial users in electronics, telecommunications, energy, finance, automobile, to government departments at all levels and diversified industrial parks. CCID Consulting commits itself to becoming the No. 1 advisor for enterprise management, the No. 1 consultancy for government decisions and the No. 1 brand for informatization consulting.

For more information, please contact:

Cynthia Liu

Coordinating Manager

CCID Consulting Co., Ltd.

Tel: +86-10-8855-9080

Email: liuyan@ccidconsulting.com