BEIJING, March 12 /Xinhua-PRNewswire/ -- CCID Consulting, China’s leading research, consulting and IT outsourcing service provider, and the first Chinese consulting firm listed in Hong Kong (Hong Kong Stock Exchange: HK08235), recently released its 2007-2008 Annual Report on China’s Digital Image (DC and DV) Market.
In 2007, China’s DC market maintained rapid growth, with sales volume of 8.552 million sets, up 32.8% over 2006. Sales volume of China’s DV market reached 1.221 million sets, up 0.7% over 2006. However, the annual growth rate in 2007 was lower than that in 2006. According to CCID Consulting, market potential have not been fully exploited in 2007, and that DC’s substitute function is limited by high price. In general, consumers’ acceptance degree to DC is limited.
Table 1: The sales volume and growth rate of China’s digital camera
market, 2005-2007
Year 2005 2006 2007
Sales Volume (10,000 sets) 449.5 644.2 855.2
Growth Rate of Sales Volume 65.9% 43.3% 32.8%
Sales Revenue (in a hundred
million Yuan) 103.43 137.2 179.2
Growth Rate of Sales
Revenue 58.6% 32.7% 30.6%
Source: Jan. 2008, CCID Consulting
Table 2: The sales volume and growth rate of China’s digital video,
2005-2007
Year 2005 2006 2007
Sales Volume (10,000 sets) 103.8 121.3 122.1
Growth Rate of Sales Volume 29.6% 16.9% 0.7%
Sales Revenue (in a hundred
million Yuan) 48.6 55.4 53.7
Growth Rate of Sales
Revenue 24.3% 14.0% -3.1%
Source: Jan. 2008, CCID Consulting
Present Status
I. Anti-shake function becomes a standard; face recognition gaining consumers’ attention
“Anti-shake” is now seen as one of DC’s necessary functions. From electric anti-shake to optical anti-shake, from single anti-shake to multi-technology anti-shake, DC’s anti-shake technology gradually matured in 2007. “Face recognition” entered into spotlight, with several 2007 debuts by major manufacturers capturing consumers’ attention.
II. DC product line-up
In 2007, the main stream products were 7-7.99 megapixels with a market share of 38.3%. In the second half of 2007, 8 megapixels products gradually picked up more attention. In the field of SLRs, ten megapixels products became increasingly popular.
III. SLR products polarized
SLR products are developing into opposite directions -- entry level and professional level, with more manufacturers cultivating entry level SLR market. Adjustments in price has also driven up consumer demand in SLR entry-level products, which are increasingly becoming a competition ground for major enterprises.
IV. Regional differences
In terms of regional distribution, North China, East China and South China account for a large proportion of China’s digital image market. However, with the growing popularity of DCs, demands are moving towards a more balanced trend.
V. Rise of HDD Videos
HDD Videos are becoming increasingly popular and played an important role in digital image market in 2007. The market enters into HDD Video era, with DV market transfering from standard definition to high-definition.
Future trends
I. Convergence of DC and DV. With the development of technologies and the market, the products with high resolution photograph and high resolution video recording functions will become the mainstream of the digital image market.
II. High definition products will become the highlight in the next two years. In 2007, many digital cameras began to turn themselves from video shooting to high definition video shooting, represented by SONY W200, KODAK Z1275 and CASIO Z1200. In digital video field, dating back in the year 2003, four companies including SONY, CANON, SHARP and JVC jointly declared HDV standard, setting the development direction of high definition digital videos, followed by product developments.
III. High speed CMOS picture processors will possibly surpass CCD. Advancements in technology, including stronger picture processors, faster ADCs and image transmission’s wireless connection NAND flash memory and image sensor with high resolution have driven product standards up. SONY and CANON are both investing heavily to strengthen their COMS product lines, targeting at an increase in production capability by millions each year. Not only DSLRs, but also minitype domestic camera will be equipped with CMOS in the near future. The increasing combination of CMOS and digital videos will drive development of digital video market.
IV. In the field of digital videos and DSLRs, Chinese consumers are highly sensitive in prices. Thus, competition in Chinese market will concentrate in low- and middle-end products and vendors should invest more in this field.
V. The prices of entry level digital DSLRs are still low. Apart from highly professional models, more and more vendors now pay attention on brand-new DSLRs in low prices.
VI. Digital videos are becoming increasingly common as prices become more affordable, while offering more functions and with better performances. It is likely that digital products vendors will continuously perform the low-price strategy, offering products that are more easily reached by ordinary consumers.
Figure 1: Forecast on sales volume and growth rate of China’s digital camera market, 2008-2012
http://www.ccidconsulting.com/upload/12726.JPG
Source: Jan. 2008, CCID Consulting
Figure 2: Forecast on sales volume and growth rate of China’s digital video market, 2008-2012
http://www.ccidconsulting.com/upload/12727.JPG
Source: Jan. 2008, CCID Consulting
About CCID Consulting
CCID Consulting Co., Ltd. (hereinafter known as "CCID Consulting"), the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) of Hong Kong (stock code: HK08235), is directly affiliated to the China Center for Information Industry Development (hereinafter known as "CCID Group"). Headquartered in Beijing, CCID Consulting has set up branch offices in Shanghai, Guangzhou, Shenzhen, and Harbin, with over 300 professional consultants and industry experts. The company’s business covers over 200 large and medium-sized cities in China. Apart from home market development, CCID Consulting establishes international cooperation links across the United States, the Asia-Pacific region and Europe with agents in the U.S., Japan, South Korea, Australia, Singapore, Italy and Russia, with the aim of going global.
Based on four major competitive areas: powerful data channels, industrial resources, intense knowledge and a deep understanding of information technology, CCID Consulting provides customers with consulting, research and IT outsourcing services covering strategic planning, IT applications, marketing strategies, human resources and information technology outsourcing. Customers range from industrial IT users, telecommunications companies, energy companies, finance companies, and automobile companies, to government departments at all levels and diversified industrial parks. CCID Consulting commits itself to be the number 1 consultant in strategy consulting, the number 1 advisor for enterprise management and the number 1 consultant for government decision-making.
