China Eastern Airlines Launches Search for New Uniform Designs to Promote its World-Class Services

SHANGHAI, Feb. 17, 2011 /PRNewswire-Asia/ -- Recently, China Eastern Airlines Corporation Limited (CEA) launched an initiative to change the uniforms of its first-class service personnel, replacing the existing ones that have been in service for the last 10 years. As part of the search for the perfect uniform, CEA is joining hands with Hachette China—the parent company of ELLE magazine, relying on the latter's grand influence in the fashion field to seek out the world's top designers in order to better display its core brand value of "world-class hospitality with eastern charm."

CEA owns some 370 various airplanes, which are mainly composed of wide and narrow-body carriers. With Shanghai as its core hub of an airline network covering over 170 cities throughout the world, it provides services to more than 70 million travellers each year with a passenger capacity ranking in the World's Top 10. Launching the transnational and crossover design program before its imminent entrance to the SkyTeam Alliance, CEA has fully demonstrated its determination to create a world-class grade and excellent service experience for global passengers. After the entrance to the SkyTeam Alliance, its airline will reach six continents, covering over 900 navigation point cities, and it will notably become more and more integrated with the international society. Aided by Hachette China's fashion expertise, this program will hunt globally for a top designer, aiming to effectively demonstrate a unique international image of oriental glamour and delicate elegance. Which fashion designer will command this design? How will the CEA service team be presented to the public in a completely new way? --. All of these noticeable answers will be revealed in the near future.

To facilitate this initiative and to evoke more wisdom and inspiration, CEA has also invited budding Chinese designers and fashion design fans from around the world to jointly participate in this Uniform Designing Competition. Participants can register at www.style.ceair.com and submit their designs online. The first three finalists will be selected to receive the fashion industry venture capital fund, amounting to over 10,000 RMB, and the champion will have a chance to visit a designer studio. In addition, to appreciate the participation of voting netizens, each day CEA will provide one ticket to a famous city in China, and all of the active participants' casting votes will have an equal opportunity to win the free trip. All online entries will not be used outside of this specific competition.

About CEA:

China Eastern Airlines Corporation Limited, (formerly China Eastern Airlines of 1988), was founded on April 1995. In 1997, it was successfully listed at Stock Exchanges of Hong Kong, New York and Shanghai. Headquartered in Shanghai, it is one of the three major Airlines in Mainland China.

More information, visit http://www.flychinaeastern.com/