SHANGHAI, China, Sept. 20 /Xinhua-PRNewswire-FirstCall/ -- China-Biotics, Inc. (OTC Bulletin Board: CHBT) ("China-Biotics", "the Company"), a leading Chinese firm specializing in the manufacture, research, development, marketing and distribution of probiotics products, today announced it has launched its newest product, Shining Probiotics Protein Powder, which is being sold in the Shanghai and Changchun markets.
Shining Probiotics Protein Powder is the first protein powder in China to include probiotics. Shining brand probiotics help improve the protein powder’s taste, increase absorption by the human body and enhance the immune system and gastrointestinal health. Currently, the Company offers fruit flavor and high calcium versions of its Shining Probiotics Protein Powder. Each has more than 30 micronutrients and contains four types of Shining Probiotics, all of which are designed to improve digestion and the body’s ability to absorb protein.
"We are delighted to offer customers this newly developed nutritional product," said Mr. Jinan Song, China-Biotics’ Chairman and Chief Executive Officer. "Based on our market research, we believe Shining Probiotics Protein Powder will be well received by our customers."
"We look forward to further leveraging our strong R&D capabilities and market expertise to launch additional products through our existing distribution channels," Mr. Song added.
About China-Biotics, Inc.
Headquartered in Shanghai, China-Biotics, Inc. ("China-Biotics", "the Company") was founded in 1999 and is one of China’s largest suppliers of probiotics. Probiotics are beneficial live bacteria used as dietary supplements and food additives to improve intestinal health and digestion. The Company’s product portfolio contains live microbes made with proprietary technology. Currently, these products are sold over-the-counter under the "Shining" brand through large distributors to more than 1,000 pharmacies and 100 supermarkets in Shanghai, Jiangsu and Zhejiang. Shining is one of the most recognized brands in Shanghai. China-Biotics plans to expand its retail sales to other major cities in China and expects to launch 300 Shining brand logistic centers in these cities during the next two years. The Company’s flagship product, "Shining Essence," has been a profit driver since its launch in April 2001. There is a significant demand for probiotics for use in the bulk additive market, which is currently met by imports. China-Biotics is building a new plant that will increase its production capacity manyfold to capture this market.
Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Any statements set forth above that are not historical facts are forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Such factors include, but are not limited to, the Company’s ability to market existing and new products, ability to access capital for expansion, changes from anticipated levels of sales, future national or regional economic and competitive conditions, completion of the above mentioned contract with Bright Dairy, changes in relationships with customers, dependence on its flagship product profits and other factors detailed from time to time in the Company’s filings with the United States Securities and Exchange Commission and other regulatory authorities. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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