China Ceramics Announces Launch of Industry-Awarded Environmentally Friendly Ceramic Tiles

JINJIANG, China, January 15, 2015 /PRNewswire/ -- China Ceramics Co., Ltd. (NASDAQ Global Market: CCCL) ("China Ceramics" or the "Company"), a leading Chinese manufacturer of ceramic tiles used for exterior siding and for interior flooring and design in residential and commercial buildings, today announced its launching of its series of Eco Plate ceramic tiles, an environmentally friendly ceramic tile product. The Eco Plate series is a lightweight, thermal insulating and energy-saving ceramic tile developed as a result of the Company's research and development efforts. It is expected that this innovative product will enter into significant production in 2015 due to its unique features.

"We believe that our new Eco Plate ceramic tile series represents a growing industry trend towards low carbon, environmentally friendly products that are produced in an energy efficient manner. Our world-class manufacturing plant produces these ceramic tiles in compliance with the highest of international standards. Eco Plate ceramic tiles are often a better choice than other building materials for many construction projects due to light and thermal control concerns," said Mr. Jiadong Huang, CEO of China Ceramics. "Eco Plate ceramic tiles are ideal for newly designed buildings consistent with today's modern urban architecture as they fulfill stringent testing requirements and are superior to other products on an environmentally friendly basis."

The new China Ceramics Eco Plate ceramic tile series fulfills industry mandates announced at The Haixi Construction Ceramics Innovation and Development Summit held in December 2014 in Jinjiang, China's main industrial center for ceramic tile production. The summit called for a new national standard for ceramic tiles and new products to address intensified global competition. During the summit, China Ceramics' Eco Plate ceramic tiles received an award as a Top Ten Innovative Product.

China Ceramics has developed a wide variety of Eco Plate ceramic tiles in different style categories that are designed to look like granite, slate and marble. The Company's advanced manufacturing equipment enables the production of these new ceramic tiles with a lower carbon footprint which further enhances its environmentally friendly character. Eco Plate ceramic tiles are an important addition to the Company's prominent Hengda ceramic tile line and will be marketed in over 40 distribution centers in large cities such as Beijing, Shanghai, Tianjin, Yingkou and Foshan as well as second and third tier cities. The new Eco Plate ceramic tiles are also being targeted for use in commercial, educational and public buildings consistent with China's new environmental protection policies intent upon lowering pollution levels and encouraging energy efficient operations.

About China Ceramics Co., Ltd.

China Ceramics Co., Ltd. is a leading manufacturer of ceramic tiles in China. The Company's ceramic tiles are used for exterior siding, interior flooring, and design in residential and commercial buildings. China Ceramics' products, sold under the "Hengda" or "HD", "Hengdeli" or "HDL", the "TOERTO" and "WULIQIAO" brands, and the "Pottery Capital of Tang Dynasty" brands, are available in over 2,000 style, color and size combinations and are distributed through a network of exclusive distributors as well as directly to large property developers. For more information, please visit http://www.cceramics.com.

Safe Harbor Statement

Certain of the statements made in this press release are "forward-looking statements" within the meaning and protections of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements include statements with respect to our beliefs, plans, objectives, goals, expectations, anticipations, assumptions, estimates, intentions, and future performance, and involve known and unknown risks, uncertainties and other factors, which may be beyond our control, and which may cause the actual results, performance, capital, ownership or achievements of the Company to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. Forward-looking statements in this press release include, without limitation, the continued stable macroeconomic environment in the PRC, the PRC real estate and construction sectors continuing to exhibit sound long-term fundamentals, our ability to bring additional capacity online going forward as our business improves, our customers continuing to adjust to our product price increases, our ability to sustain our average selling price increases and to continue to build volume in the quarters ahead, and whether our enhanced marketing efforts will help to produce wider customer acceptance of the new price points. All statements other than statements of historical fact are statements that could be forward-looking statements. You can identify these forward-looking statements through our use of words such as "may," "will," "anticipate," "assume," "should," "indicate," "would," "believe," "contemplate," "expect," "estimate," "continue," "plan," "point to," "project," "could," "intend," "target" and other similar words and expressions of the future.

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